featured project

Brase Images

Photographer duo brand design

We helped Brase Images with custom branding and a Showit website design.

Brase Images is a husband-and-wife photography duo dedicated to capturing life’s most treasured moments with authenticity, artistry, and connection. Based in Sioux Falls, they specialize in providing a joyful and human-centered experience, making their clients feel seen, valued, and completely at ease.

Guided by their values of inclusivity, genuine connection, and warmth, Brase Images tells stories through a lens of empathy and care. Their work blends professionalism with a friendly, quirky vibe, ensuring every client walks away with both meaningful memories and a heartfelt experience.








Wedding & Lifestyle Photography

Industry:

Sioux Falls, South Dakota

Location:

Brayden & Chase

client:

Project Overview

Navigating a Saturated Local Market: Operating in a highly competitive area with many photographers whose websites and branding looked similar, Brase Images struggled to stand out visually.

03.

Communicating Their Unique Edge: While Brase Images has a distinct advantage as a duo offering personalized service, they found it challenging to communicate this.

02.

Teetering the Budget and Luxury Markets: Brase Images struggled with defining their place in the market, feeling stuck between budget and luxury offerings.

01.

Just like with every project, we begin with a challenge. When Brase Images came to us, their brand didn’t fully capture the unique, human-centered experience and artistry they bring to every project.

Learn more about the main 3 challenges we worked to solve during their project.

aka what wasn’t working before

The Challenge

Bold, distinct and customized type for the primary logo font - fully unique to the brand, with an earthy, friendly, sincere feel to it.

Customized brandmark - a sun to represent JOY! and the idea of photography & it’s relation to light.

Brase Images’ brand is guided by the Lover archetype, emphasizing deep connection and emotional storytelling that helps clients feel valued. The Caregiver archetype reinforces their warm, supportive approach, ensuring clients feel comfortable and confident. Together, these archetypes position Brase Images as a trusted, empathetic duo focused on meaningful moments and genuine relationships.








The Archetypes

  • Friendly & warm
  • Natural & muted
  • Energetic contrast

the Vibe

Brase Images’ design is inspired by warm, natural tones with playful pops of color, reflecting their joyful and human-centered approach. Organic shapes and creative lettering emphasize authenticity and storytelling, aligning with their mission to capture life’s most treasured moments.








the inspiration

Step One: Brand Discovery

What We Created Together

We worked with Brayden + Chase to collaborate back and forth, working on modifying the typography to create the perfect logo, which you can see below.

the Revisions

We always send two brand concepts to our clients, but that doesn't mean we aren't trying out more ideas on the backend.

Brase Images’ brand concepts focus on creating a friendly, warm, and approachable aesthetic, using natural, muted tones with pops of color to convey energy and joy. Customized lettering and organic shapes in the logo designs emphasize their values of authenticity and connection while maintaining a professional and artistic feel. The overall design reflects their human-centered storytelling approach, combining creativity with warmth to make every client feel valued and celebrated.














Step Two: Brand Concepts

**All photo backgrounds used in concepts taken by Brase Images.

Step Three: Brand Suite

They received a custom brand guide at the end of the process to know the ins and outs.

cocoa

sunshine

bluegrass

moss

bisque

fawn

The fonts balance playfulness and professionalism, reflecting their warm, human-centered brand.








Brand In Use

Brand In Use

Final brand marks

Brase's brand suite allows them to utilize their brand across multiple mediums.

**Please note the website may look different than what's depicted here; our clients update their sites on their own!
Brase Images’ website was designed with a clear goal: to guide visitors seamlessly toward the contact page and encourage inquiries. To do this, their website design prioritizes ease of navigation and storytelling, making it simple for potential clients to connect with Brase Images and take the first step toward working with them. Their photos are also seamlessly placed throughout to plug their work every chance there is while still adding to the design.







The Goal

Brase Images' website shows off their warm, approachable vibe with natural, muted tones and pops of color that add energy. The organic shapes and playful typography reflect their authentic, human-centered storytelling, creating a site that feels as personal as their work. 

the Aesthetic

See live site

Step Four: Website Design

Branded moments can be found on every page of their new website.

Rounded edge images help to add an organic touch.

Contact us

Get in touch to start building a digital presence that brings in more soulmate clients.

A calendar full of dream couples is just a click away.

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