featured project

Please Don't Blink

Elopement Photographer Logo

We transformed Aimee's business with a blog bundle, custom branding, and an all-new Showit website design.

Aimee, the founder behind Please Don't Blink, specializes in capturing intimate and adventurous wedding moments, shifting from traditional photography to unique elopements that range from adventure-filled to fun and lowkey celebrations. Her brand's purpose is to document love authentically while making couples feel comfortable and joyful throughout their special day.

With a vision of becoming the go-to photographer for adventurous elopements and intimate weddings across the country, Aimee's work is guided by her core values of joy, authenticity, adventure, comfort, connection, and inclusivity, ensuring every couple feels seen, celebrated, and at ease.







Intimate Wedding Photography

Industry:

Pennsylvania

Location:

Aimee Harmon

client:

Project Overview

Inconsistent Visual Identity: Aimee felt her brand didn't stand out in the adventure elopement space, as many photographers' websites looked similar, and she wanted a more playful yet professional aesthetic that aligned with her personality and values. The goal with this was to create a brand and website that not only stood out but also showed off Aimee's expertise & incredible client reviews throughout.

02.

Transitioning to a New Niche: Aimee was shifting from traditional weddings to adventure elopements and intimate weddings but struggled to define her place in this new market and clarify her brand's direction.

01.

Just like with every project, we begin with a challenge. When Aimee came to us, she needed a clearer brand identity to support her shift into adventure elopements, showcase relevant work, and stand out in a crowded market.

Learn more about the main 2 challenges we worked to solve during her project.

aka what wasn’t working before

The Challenge

The “O” has been customized to create a blinking effect and to add more character to the wordmark.

Friendly, bold and natural font that has been customized to create a unique wordmark that is distinct and full of personality

Aimee's brand combines the Jester archetype, emphasizing playfulness, positivity, and lighthearted energy, with the Lover archetype, which focuses on emotional depth and genuine connection. This blend helps her create a fun, approachable atmosphere where couples feel comfortable, while still capturing intimate, heartfelt moments. The balance of these archetypes allows her to tell authentic love stories while keeping the experience joyful and stress-free.







The Archetypes

  • Friendly & Warm
  • Colorful & Playful
  • Fall Inspired

the Vibe

Aimee's brand draws inspiration from a playful yet heartfelt aesthetic, blending bold, clean elements with softer touches to reflect her adventurous vibe. The design balances fun and authenticity while maintaining clarity, aligning with her values of joy, connection, and inclusivity.

the inspiration

Step One: Brand Discovery

What We Created Together

We designed with Aimee and collaborated back and forth, working on modifying the typography to create the perfect logo for her business.

the Revisions

We always send two brand concepts to our clients, but that doesn't mean we aren't trying out more ideas on the backend.

Aimee's brand concepts emphasize a playful yet heartfelt aesthetic, balancing bold design elements with a sense of warmth and connection. The use of clean, modern fonts paired with vibrant yet balanced colors reflects her adventurous vibe while remaining inviting and approachable.

Her visuals focus on authenticity and joy, ensuring the brand feels fun, inclusive, and deeply personal, all perfectly aligning with her elopement photography style.






Step Two: Brand Concepts

**All photo backgrounds used in concepts taken by Please Don't Blink.

Step Three: Brand Suite

Aimee received a custom brand guide at the end of the process to know the ins and outs.

honey

blossom

sky

moss

ocean

flame

The font suite is playful with a touch of adventure, bringing the whole brand suite together with type.







Brand In Use

Brand In Use

Final brand marks

Aimee's brand suite features a variety of brand marks for easy brand application!

**Please note the website may look different than what's depicted here; our clients update their sites on their own!
The website was designed to guide visitors seamlessly toward the contact page, prioritizing user experience with clear navigation and compelling calls to action. It inspires potential clients to connect by combining bold, joyful visuals with an inviting and heartfelt presentation of Aimee's unique photography style.








The Goal

Aimee's new Showit website reflects her adventurous side through a vibrant yet approachable design. The mix of modern typography, balanced colors, and engaging layouts highlights her values of joy, connection, and inclusivity. Every element is thoughtfully designed to showcase her work while creating a welcoming and authentic experience for visitors.


the Aesthetic

See live site

Step Four: Website Design

Aimee's website has fun, on-brand moments throughout, with unique sticky scrolls.

Aimee's brand copy was written by Becca Mitchell Copywriting.

Through combining playful and authentic design elements, refining her visual identity, and crafting a website that feels both joyful and inclusive, we positioned her as a photographer for adventurous elopements and intimate weddings. Her new brand captures the balance of fun and emotional depth she brings to every experience, ensuring couples feel comfortable and celebrated. The results help to empower Aimee to attract her dream clients who value connection and adventure.

Aimee's rebrand transformed her business visuals into a vibrant, adventurous, and heartfelt representation of her unique style.

Click play to hear Aimee's story of working with us.

The Transformation

Contact us

Get in touch to start building a digital presence that brings in more soulmate clients.

A calendar full of dream couples is just a click away.

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