featured project

Kendra Lee Imagery

family photography logo

We helped Kendra with a blog bundle, custom branding and an all-new Showit website design.

Kendra is a dedicated portrait photographer who specializes in capturing the realness and uniqueness of families, particularly those with special needs. With 22 years of experience as a special education teacher, she has a natural ability to create a safe, stress-free environment for families to be themselves during sessions.

Her work celebrates milestones and the beautiful chaos of family life, with an inclusive approach that resonates with a diverse range of clients. Kendra's passion lies in forming lasting connections.

Family Photography

Industry:

Arizona

Location:

Kendra Rubalcaba

client:

Project Overview

Balancing Specialization and Inclusivity: Striking a balance between specialization and serving a wide array of clients was a key challenge in defining her brand direction.

02.

Limited Inquiry Sources: Kendra was primarily relying on social media and referrals for inquiries and was not receiving new leads outside these channels. She identified a need to improve her business systems, marketing, and SEO to expand her reach and attract a more diverse clientele.

01.

Just like with every project, we begin with a challenge. When Kendra came to us, she had a brand already but wanted something that felt more like her, allowing her to really grow her business while showing off what she's best at.

Here were our main challenges.

aka what wasn’t working before

The Challenge

An imperfect circle reflecting authenticity, nature and being human

A tree to symbolise Kendra’s passion for nature and the idea of family through it’s connection to the idea of a family tree.

Kendra embodies the Every Person archetype, creating a welcoming and inclusive environment where all families feel seen and valued. Her approach emphasizes authenticity and connection, ensuring her clients feel comfortable and celebrated throughout every session.







The Archetypes

  • Caring
  • Empathy
  • Compassion
  • Inclusivity

the Vibe

Kendra's brand creative direction draws inspiration from her core values of warmth, empathy, and authenticity. The combination of purples and pinks symbolizes compassion and human connection, while earthy greens tie her brand to a natural, inclusive feel, creating a palette that is both inviting and meaningful.

the inspiration

Step One: Brand Discovery

What We Created Together

We worked with Kendra to collaborate back and forth, working on modifying the logos.

the Revisions

The brand concepts for Kendra Lee Imagery emphasize warmth, authenticity, and connection, aligning with her compassionate approach to photography. Both concepts incorporate hand-drawn elements and thoughtful typography to create a personal, approachable feel that resonates with her inclusive and empathetic values.

These designs balance creative, natural details with a polished aesthetic, ensuring the brand feels both genuine and professional. Overall, the concepts reflect Kendra's commitment to celebrating families of all kinds in a welcoming and heartfelt way.

Step Two: Brand Concepts

Step Three: Brand Suite

Kendra received a detailed brand guide at the end of the process to know the ins and outs.

blossom

mulberry

moss

pine

heather

grape

The fonts balance warmth and elegance, reflecting Kendra's inclusive and professional brand.

Brand In Use

Brand In Use

Final brand marks

Kendra's brand suite is made up of different marks for easy applications!

**Please note the website may look different than what's depicted here; our clients update their sites on their own!
The goal of Kendra’s website was to increase inquiries by improving her SEO and creating a welcoming space for families to book her services. By strategically optimizing her site and crafting engaging blog posts, we helped her attract new clients from Google searches, something she had never experienced before. After launching, the combination of strong SEO and valuable content led to inquiries directly from her blog posts, making her website a key tool for growing her business.

The Goal

Kendra’s website aesthetic is warm and inviting, reflecting her approachable personality and focus on celebrating all families. Thoughtful layouts and engaging imagery emphasize her style and process, making the site feel authentic and easy to navigate for her clientele.

the Aesthetic

See live site

Step Four: Website Design

All colors of Kendra's brand were used for a playful look.

Branded moments and sections make the site scroll-worthy.

Warm, inviting tones paired with playful yet professional typography created a brand and website that feels trustworthy. The new site emphasizes Kendra’s unique expertise working with diverse families, seamlessly guiding visitors to connect and feel at ease booking her services. This transformation positions Kendra as a trusted partner for families seeking a photographer who values inclusivity and celebrates real-life moments.

Kendra’s rebrand transformed her online presence into an inclusive and approachable space that reflects her compassionate and authentic photography style.

Click play to hear Kendra's story of working with us.

The Transformation

Let's do it

Get in touch below to schedule your free discovery call.

Stand out successfully with Inkpot Creative.

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