featured project

The Oberports

film inspired photography logo

We helped The Oberports with custom branding, brand marketing materials, and WordPress website design.

The Oberports are a dynamic duo of wedding photographers who are redefining how love stories are captured. With a cinematic approach and a focus on vibrant storytelling, they create unique, personalized wedding albums that highlight the raw emotions and individual journeys of each couple. Their inclusive, creative, and deeply genuine work resonates with couples who value artistry and a seamless, stress-free experience.







Wedding Photography

Industry:

West Virginia

Location:

Emily & Bobby

client:

Project Overview

Incorporating Personal and Unique Elements in their Branding: They hoped to integrate creative brand marks and symbols that represent their unique story and resonate with their niche audience of fellow creatives and nerd culture enthusiasts.

02.

Modernizing their Brand Identity Without Losing Authenticity: The Oberports were concerned about maintaining a balance between youthful energy and a more refined, mature aesthetic. As a husband-and-wife team with over 16 years of experience, they wanted their branding to reflect their depth of expertise and creativity while staying relevant.

01.

When The Oberports came to us, they needed a brand that could better communicate the colorful, cinematic, and collaborative experience they offer their clients. 

Here were two of the main challenges we were aiming to help with through rebranding.

aka what wasn’t working before

The Challenge

The use of regular in the first half of the word, and italics in the second half of the word, is a nod to the portmanteau of the brand name.

A bold, cinematic, film- title-style font reflective of personality and personal taste.

The Oberports embody the Hero and Caregiver archetypes, combining a strong, reliable approach with a nurturing and supportive presence. They are dedicated to capturing timeless wedding moments while ensuring their clients feel cared for and confident every step of the way.

The Archetypes

  • Cinematic
  • Bold
  • Unique

the Vibe

We looked into a blend of nostalgic and bold elements, combining the cinematic drama of classic films and music with a modern, edgy twist. Vibrant shades of purple and green paired with clean typography and textured visuals evoke a sense of creativity, individuality, and timeless sophistication. We also wanted to show a deep connection to storytelling and artistry, making the brand feel both grounded and dynamic.

the inspiration

Step One: Brand Discovery

What We Created Together

We worked with The Oberports and collaborated back and forth, working on modifying the typography to create the perfect logo.

the Revisions

We always send two brand concepts to our clients, but that doesn't mean we aren't trying out more ideas on the backend.

The brand draws inspiration from their love of classic cinema and the timeless, emotive qualities of old film posters. The logo designs emphasize a balance between vintage charm and modern professionalism, with nods to their passion for storytelling through elements like angled typography and cinematic styles. This thoughtful approach reflects their focus on creating a brand that feels both personal and creative while staying grounded in inclusivity and authenticity.






Step Two: Brand Concepts

Step Three: Brand Suite

They received a custom brand guide at the end of the process to know the ins and outs.

pearl

noir

lilac

purple

lime

forest

The fonts balance boldness and artistry, reflecting The Oberports' creative professionalism.

Brand In Use

Brand In Use

Final brand marks

Their brand suite includes a variety of icons and different brand marks.

**Please note the website may look different than what's depicted here; our clients update their sites on their own!
The goal of The Oberports' website is to inspire trust and guide visitors toward filling out the contact form to book their services. By showcasing their extensive experience, vibrant photography, and organized client process, the site establishes them as approachable yet authoritative wedding experts. Clear calls to action and seamless navigation make inquiring easy to do and the contact page easy to find.

The Goal

To bring the brand to life, we designed their website on WordPress. We focused on a design that utilized the neutral colors in their brand more and used the colors as bold pops throughout to keep within their brand aesthetic.

the Aesthetic

See live site

Step Four: Website Design

Movement was added throughout WordPress to bring their site to life.

Layered collages help to show off more of their work at once.

Contact us

Get in touch to start building a digital presence that brings in more soulmate clients.

A calendar full of dream couples is just a click away.

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