featured project

Suzanne Fiore Photography

photographer branding

We helped Suzanne with a blog bundle, custom branding and an all-new Showit website design.

Suzanne Fiore Photography is deeply rooted in the art of storytelling, capturing real connections and life’s unscripted moments through heartfelt and timeless portraiture. Inspired by her journey from a vocal setback to finding a new voice in photography, Suzanne uses her work to create lasting legacies for families and performers who value authenticity, creativity, and connection.

Specializing in unique and artistic portraiture, Suzanne’s brand celebrates individuality while fostering an inclusive environment for all.

Portrait Photography

Industry:

NJ + New York City

Location:

Suzanne Fiore

client:

Project Overview

Attracting Higher-Paying Clients: While Suzanne adored her loyal returning clients, she aimed to expand her audience to include higher-paying clientele. She recognized the need to refine her brand and offerings to appeal to a more profitable market while maintaining her focus on authenticity and connection​.

02.

Lack of Cohesive Branding: Suzanne struggled with feeling stagnant and disconnected from her brand, which she felt did not reflect her personality or creative ideas. She wanted to bring more of herself into her business.

01.

Just like with every project, we begin with a challenge. When Suzanne came to us, she needed her brand to reflect the thoughtful, authentic, and inclusive experience she provides, aligning her visuals with the wisdom and connection she brings to every story she captures.

Here were our main challenges.

aka what wasn’t working before

The Challenge

Clean, scripted font to provide an almost handwritten, personalized touch to the brand

Unique emblem made out of S & F, reminiscent of family symbols, bringing forth a feeling of heritage & legacy

Suzanne Fiore Photography blends the Sage archetype, emphasizing wisdom, guidance, and authenticity, with the Every-person archetype, creating a relatable and inclusive brand that fosters genuine connections. This combination allows her to showcase meaningful stories while making clients feel seen, valued, and at ease.








The Archetypes

  • Creative & Passionate
  • Evocative
  • Storytelling inspired
  • Inspiring & rich

the Vibe

Suzanne’s brand is inspired by a rich, storytelling aesthetic that reflects creativity, passion, and deep emotional connections. With a color palette rooted in tones like wine, plum, and pearl, the design evokes a sense of heritage and timelessness while remaining modern and approachable. This direction captures her dedication to creating meaningful, authentic experiences that celebrate individuality and connection.








the inspiration

Step One: Brand Discovery

What We Created Together

We worked with Suzanne to collaborate back and forth, working on modifying the emblem in particular.

the Revisions

We always send two brand concepts to our clients, but that doesn't mean we aren't trying out more ideas on the backend.

Suzanne's brand concepts focus on storytelling and timeless touches, combining sophistication with warmth and authenticity. The designs incorporate deep, rich colors paired with clean, modern typography to create a sense of legacy and artistry throughout.

These elements come together to reflect Suzanne's thoughtful and inclusive approach to capturing life’s meaningful connections while honoring individuality.




















Step Two: Brand Concepts

**All photo backgrounds used in concepts taken by Suzanne.

Step Three: Brand Suite

Suzanne received a detailed brand guide at the end of the process to know the ins and outs.

pearl

wine

tan

eggplant

orchid

plum

The fonts perfectly balance elegance and approachability, reflecting the brand's sophisticated yet inviting personality.








Brand In Use

Brand In Use

Final brand marks

Suzanne's brand suite is filled with different logo variations.

**Please note the website may look different than what's depicted here; our clients update their sites on their own!
The website was designed to guide visitors toward booking easily, focusing on encouraging contact page inquiries. The site provides an fun experience through its thoughtful layout, rich visuals, and detailed storytelling, allowing potential clients to feel connected and confident before even reaching out. By showcasing Suzanne's process, personality, and portfolio, the website ensures visitors not only understand the experience she offers but feel ready to take the next step.

The Goal

Suzanne's website exudes warmth and sophistication, mixing deep purples and gold to create a rich, inviting aesthetic. The design incorporates clean typography and elegant accents that reflect her thoughtful and empathetic approach to storytelling through photography. 

the Aesthetic

See live site

Step Four: Website Design

Branded sections help Suzanne's site stand out!

Fine lines and handwritten elements add personality.

Rich, inviting tones paired with elegant typography and meaningful design elements helped us craft a brand and website that is both sophisticated and warm. The new site highlights Suzanne’s expertise and welcoming personality, guiding visitors to connect. This transformation establishes Suzanne as a trusted and approachable storyteller, drawing in clients who value professionalism and a personalized experience.








Suzanne’s rebrand elevated her online presence into a refined & empathetic experience that mirrors her thoughtful & collaborative photography approach. 

Click play to hear Suzanne's story of working with us.

The Transformation

Let's do it

Get in touch below to schedule your free discovery call.

Stand out successfully with Inkpot Creative.

successfully