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Francesca (she/her) is a photographer based in New York City who worked with us for an all-new custom website design on Showit. Her style is very editorial with pops of color, and we had a lot of fun showcasing that with her new branding that she just had done.

With a timeless, editorial style and pops of neon yellow throughout to help visitors take action, Francesca’s website is set to help her stand out amongst the crowd in NYC.

Francesca Lee Photography

Francesca had a website on Showit already that she had made herself and customized, but the overall user experience wasn't super clear for visitors, and the design was not reminiscent of the level of work that she gives her clients.

When asked, Francesca said this of her original website: "I thought it was very mediocre. I wasn't a fan and I didn't really feel like I had a true solid brand."

We knew that we could help her elevate her online look.

Before working together...

We want the website to almost feel like your favorite fashion magazine to draw on editorial inspo.

Editorial Design

Lines throughout the website add a touch of elegance while also playing on Francesca's branding.

Linear Elements

Pops of color are used throughout the website to draw the eye, especially the neon yellow.

Pops of Color

Our Strategy Solutions

The New Website

Francesca, Owner of Francesca Lee Photography

"I can't even put into words how much I love it! Its exactly what I wanted but also somehow so much more."

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