Having a brand that allows you to not only be seen, but also show up confidently can be game changing.
We had out past client, Suzanne Fiore, a seasoned photographer specializing in family, performer, and creative portraiture photography, join us on the podcast to talk about her experience with our Rebrand Edit.
About Suzanne, a NYC/NJ Photographer
Suzanne is the owner and lead photographer of Suzanne Fiore Photography, a NYC/NJ based, fully inclusive, business that aims to capture your invaluable moments and strives to capture the heart and soul of your unique story for lifetimes to come.
She’s had her photography work exhibited at the Seattle Art Fair, the PCNW Gallery in Seattle and her fine art project, Cabaret Photo Gallery, was showcased at the Laurie Beechman Theatre in Manhattan.
Her family portraiture has been featured in publications such as Time Out NY Kids, Mommy Nearest, Jersey City Families and Digital Photo Pro Magazine. Her performing arts photography has been featured in The NY Times, The Observer, Huffington Post, Gothamist, Playbill, Theatermania, BroadwayWorld, TDF and regularly for IRT Theater.
She is an advocate for families who have a relative with a disability and offers customized packages for those families in honor of her Uncle who lived with Down Syndrome.
What Suzanne Needed Help With
Suzanne struggled with branding and search engine optimization (SEO), which made it hard for her clients to find her organically. Although she was getting referrals, she wanted a way to find clients outside of that network.
After using branding and a website that she had built herself throughout her 10 year career, she knew it was time to take it a step further and really create something that resonnated and connected with her clients!
How Inkpot Creative Helped
Suzanne’s journey really shows the importance of professional branding and SEO for photographers. Initially, her focus was solely on showcasing her work without a clear brand identity, leading to a disconnect with potential clients.
The absence of SEO strategies also made it hard for her to truly stand out online. By collaborating with us, Suzanne went through a comprehensive rebranding process, including storyboarding and creating a cohesive visual identity.
Results With Inkpot Creative Through Rebranding
- Brand Identity: Establishing a strong brand identity helped Suzanne connect with her target audience on a deeper level. The storyboarding process clarified her business focus and visual style.
- SEO Improvements: Implementing effective SEO strategies led to a noticeable increase in clients finding Suzanne through Google searches, transitioning her reliance from word-of-mouth to a more sustainable engagement approach.
- Professional Presentation: A professionally designed website boosted Suzanne’s confidence in showcasing her work, making it easier for potential clients to understand her services and artistic vision.
- Time Management: The efficient project management by Inkpot Creative ensured a timely launch, allowing Suzanne to quickly benefit from the new website.
Final Thoughts
Suzanne’s experience shows just how powerful professional branding and website design can be. By looking at her initial challenges with us, she not only enhanced her online presence but also gained the confidence to present her work effectively.
Are you ready to build your own dream brand & website?
We would love to collaborate with you through out The Rebrand Edit. In just four weeks, we can help take your brand from on that looks okay to one that stands out and that you are proud to show off!
About Suzanne Fiore:
Suzanne is the owner and lead photographer of Suzanne Fiore Photography, a NYC/NJ based, fully inclusive, business that aims to capture your invaluable moments and strives to capture the heart and soul of your unique story for lifetimes to come.
Keep up with Suzanne:
KP’s design journey began in book publishing, but she fell in love with the truly limitless possibilities that web design presents. Since then, she’s been helping photographers and creatives become the no-brainer option for their dream clients before they even get on a call.
9/16/24
Published On:
Krystianna Pietrzak
