When Kendra, a talented portrait photographer, realized her brand wasn’t aligning with her true passion for family photography, she knew it was time for a change. With her business feeling stuck and her website failing to attract the right clients, Kendra reached out to us to help her rebrand.
The transformation led to a newfound confidence in sharing her website and the ability to attract her ideal clients. Here’s how the rebrand unfolded and the impact it had on Kendra’s business.
About Kendra:
Kendra is the owner of Kendra Lee Imagery, a portrait photography business she started in 2017. While balancing her work as a special education teacher, Kendra initially focused her photography on Arizona landscapes and prints. As her passion shifted to capturing family portraits, she realized her branding didn’t reflect this new direction and it was time for a change.
What Kendra Needed Help With:
Before working with Inkpot Creative, Kendra’s website didn’t fully represent who she was or the clients she wanted to attract. She admitted to feeling embarrassed by her old site and often directed potential clients to her social media instead.
She needed a brand that felt more aligned with her family photography focus and a website that she could proudly share. SEO was also a concern for Kendra, as she had little knowledge about it and wasn’t seeing any results from her online presence.
How Inkpot Creative Helped:
We began the process by diving deep into Kendra’s business, starting with thorough brand questionnaires designed to help her reflect on her “why” and the future direction of her business. These insights guided us in crafting a brand identity that truly felt like Kendra.
Along with a new logo and website design that emphasized her family photography focus, we implemented SEO strategies to ensure her website would start working for her in the background.
Results With Inkpot Creative Through Rebranding:
The results of the rebrand were immediate and impactful. Kendra went from feeling embarrassed by her website to proudly showing it off. Her new logo and overall brand identity aligned perfectly with her focus on family photography, allowing her to confidently direct potential clients to her website.
Most importantly, Kendra began receiving inquiries directly through Google, something that had never happened before. In fact, just recently she received four family session inquiries from Google in just a week and a half, a testament to the power of her new SEO-optimized website.
Final Thoughts:
Kendra’s journey with us shows the importance of having a brand and website that align with your business goals. Her rebrand not only gave her the confidence to present her business online but also helped her attract the right clients and grow her family photography business.
If you’re feeling stuck with your website or brand, get in touch to talk about how we can help bring your dream brand to life!
About Kendra:
Kendra is a true to color portrait photographer who photographs families and events. She specializes in family photography including non-traditional families, families with disabilities and special needs, unique family dynamics, and families that need a little extra love.
Keep up with Kendra:
Check out these posts next:
- Rebranding as a Photographer: Kendahl’s Success Story
- How Rebranding Helped Suzanne Fiore Gain Brand Confidence & Clarity
KP’s design journey began in book publishing, but she fell in love with the truly limitless possibilities that web design presents. Since then, she’s been helping photographers and creatives become the no-brainer option for their dream clients before they even get on a call.
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10/07/24
Published On:
Krystianna Pietrzak
