Rebranding can be a game-changer for photographers looking to make their mark in a competitive field. Today, we’re diving into the rebranding journey of Kylee Boaman, a wedding and brand photographer, who partnered with us to refresh her visual identity.
Kylee’s story highlights the importance of consistency, confidence, and creativity when building a brand that truly stands out.
About Kylee
Kylee Boaman is a wedding and brand photographer with a passion for capturing life’s most important moments. While she primarily shoots weddings on the East Coast, she also explores boudoir and lifestyle photography. Kylee’s energetic, colorful approach to photography shines through her work, but she needed a brand that could match her unique style and help her stand out in a crowded market.
What Kylee Needed Help With
Before reaching out to us, Kylee felt her brand was inconsistent and scattered. Over time, she had pieced together logos, color schemes, and visual elements that didn’t quite align. As a result, her branding didn’t fully reflect her vibrant personality and left potential clients unclear about her niche and style.
Kylee wanted a cohesive brand that could make an impact and communicate her fun, colorful vibe to clients at first glance.
How Inkpot Creative Helped
We worked closely with Kylee to reimagine her brand from the ground up. We didn’t just focus on a logo or color scheme; we dove into the deeper story behind her business to create a brand that would resonate with her audience.
By providing a full brand suite of logos, patterns, fonts, and visual assets, we helped Kylee craft a cohesive brand identity that she could easily apply across social media, her website, and client interactions.
Kylee particularly loved the creative process of putting together mood boards, which allowed her to visualize the brand she wanted. The rebrand also gave her the tools she needed to stand out with custom visuals, including branded clothing and other merchandise.
Results With Inkpot Creative Through Rebranding
After the rebrand, Kylee noticed an immediate difference in how her audience responded. Her social media posts became more recognizable, with clients and fellow photographers commenting on the consistent, polished look. Things like designing social media content also became easier and faster for her, since she now had a library of assets to quickly pull from.
More importantly, the rebrand gave Kylee a new level of confidence in showcasing her business. She no longer felt hesitant about her visual presence and could focus on what she does best—capturing beautiful images.
Final Thoughts
Kylee’s rebrand journey with us really shows the power of visual consistency and brand identity. A strong brand not only makes a business more recognizable but also gives confidence in its owner. If you’ve been struggling with piecing together your own brand, let’s chat and talk about how we can help bring your brand from inconsistent and shaky, to something that screams you.
KP’s design journey began in book publishing, but she fell in love with the truly limitless possibilities that web design presents. Since then, she’s been helping photographers and creatives become the no-brainer option for their dream clients before they even get on a call.
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10/16/24
Published On:
Krystianna Pietrzak
