Say less, i'm in
A first-of-its-kind course bundle for unconventional photographers who are ready to craft a brand and website that truly resonates with their unique style—without the overwhelm of doing it all alone or the fear of blending in.
Branding Breakdown &
Web Design Workshop
this is me
1. Pouring hours into DIY branding and web design tutorials, usually for other industries besides photographers, hoping to piece together a cohesive look from fragmented advice.
2. Investing in off-the-shelf templates that promise uniqueness but deliver a feeling of “just another photographer’s site.”
3. Contemplating hiring designers for thousands, wondering if the investment will genuinely translate into the unique brand and website that you envision in your mind.
That’s when you end up doing 1 of 3 things:
And when you’re sifting through generic templates and outdated advice?
Yep, that’s when the overwhelm kicks in.
There are approximately a million ways to create a brand and website that stands out.
There’s so much marketing in the online space about how we can’t achieve a standout online presence without endless trial and error or hefty investments into design studios.
And we see that played out, over and over again, as every other innovative photographer continues to use cookie-cutter solutions that blend in without achieving the distinctive, engaging brand and website they dream of.
You just want to share your unique vision through photography and create a brand and website that helps you sell to more perfect-fit clients.
Build a brand that actually feels like you visually, allowing you to attract and connect with your dream clients on a deeper level.
Design a website that not only showcases your portfolio but also helps showcase what makes you different without feeling overwhelmed by design principles.
Stand out in the photography market with a cohesive and compelling online presence so that your work gets the recognition and appreciation it truly deserves.
But what if you could…
As a boundary-pushing creative designer and developer duo, we specialize in making photography brands and websites genuinely stand out. (At this point, you’ve probably also seen a brand or website or two created by us, so you know what we mean.)
After years of refining our craft, we’ve honed design processes, strategies, and skills that are truly effective that we’ve used with our 1:1 clients. When our clients launch, they’re bombarded with so much love and affection from others in their industry who say that their new design masterfully represents exactly who they are as an artist, which will only get them better-fit clients in the long run.
We’re ecstatic to bring everything we’ve learned to you inside Branding Breakdown and Web Design Workshop so that you can do the same!
Hi hey there hello—we’re KP & Jessie!
Meet Your Color-Obsessed Design Duo
Susan Stripling
“They nailed my entire vibe on the first draft, their entire back-end setup is so organized and their time management is flawless. I would give them a thousand stars if I could.”
Susan Berry
"It's beyond what I could have imagined! It's like KP was in my brain and made my vision come to life. She completely understood what I wanted to portray and captured the essence of my brand easily."
Teresa Johnson
“If you're tired of templated, boring websites that look like everyone else's - and you're missing your personality, your unique superpowers, in your website - Inkpot Creative is the designer for you!"
Emily Dahuron
"I have redone my website several times myself and was never satisfied and I finally have a website I'm proud of, truly love and it feels like me and my brand to the fullest."
Mel Faraci
"KP turned my website into something that felt so much more like me! It is fun, energetic, and has so much more easily accessible information than the old one!"
Branding Breakdown and Web Design Workshop are brand new, but here’s what our clients have loved about working with us one-on-one…
I'm so in!
1 PAYMENT OF $297 OR 3 PAYMENTS OF $100
Know how to strategically plan and build a personalized, user-friendly website that showcases your work and turns visitors into bookings.
Navigate the complexities of website strategy and design by feeling empowered to mock up and develop your own website.
Launch with assurance, backed by a thorough understanding of testing and refining your site for the ultimate user experience.
After enrolling in Web design workshop, you’ll…
I need this
1 payment of $297 or 3 payments of $100
Decode the core elements that make a photography brand irresistible, ensuring you’re not just seen but remembered.
Have the tools and confidence to design a cohesive brand identity, from logos to color palette, that helps you show up more confidently in your business.
Propel your business forward with a brand launch strategy that puts you on the map and in front of your ideal clients.
After enrolling in branding breakdown, you’ll…
I need this
The comprehensive course bundle for photographers who are ready to build a one-of-a-kind brand and captivating website—without the confusing advice or creative blocks.
Branding Breakdown & Web Design Workshop
introducing…
Buy the bundle
1 payment of $497 or 3 payments of $167
Bundle both courses for a discount to have the ultimate rebrand!
web design workshop
branding breakdown
pick one of the courses to see what the modules are!
See What’s Inside
Buy now
Join now for $297 or 3 payments of $100!
05
5.1 Next Steps & Further Support
Module 5 Lessons:
Explore options for further brand development and how to continue your brand growth over time.
Next Steps
04
4.1 How to Customize Your Platforms to Match
Your Brand
4.2 Understanding the Relationship Between Branding/Social Media/Website
4.3 Creating and Executing a Brand Launch Strategy
Module 4 Lessons:
Discover how to bring your brand to life across various platforms and create a launch strategy that makes an impact.
Successfully Launching Your Branding
03
Brand Design Adobe Illustrator Template
Brand Guide One Pager (Canva)
Module 3 Templates:
3.1 Typography 101
3.2 Color Psychology & Accessibility
3.3 Adobe Illustrator Basics
3.4 Designing Your Primary Logo
3.5 Designing Out Your Brand Suite
3.6 Curating Your Color Palette
3.7 Creating Your Type Suite
3.8 Exporting Brand Files & Creating a Brand One-Pager
Module 3 Lessons:
Learn the core elements of visual branding, from typography to color psychology, and create a visual identity that attracts.
Brand Visuals
02
Ideal Client Questionnaire
Branding Questionnaire
Creative Direction Template (Canva)
Templates Include:
2.1 Brand Strategy Overview
2.2 Key Elements of a Stand-Out Photographer Brand (our method)
2.3 Identifying Your Dream Photography Client
2.4 Finding Your Stand-Out Factor
2.5 Discovering Your Brand Personality
2.6 Curating Your Creative Direction(s)
Module 2 Lessons:
Lay the foundation of your brand by understanding what makes it distinctive, identifying your ideal client, and defining your brand’s personality
Brand Strategy
01
1.1 Welcome & How to Navigate This Course
1.2 What You’ll Learn
1.3 Join the Facebook group for support!
Module 1 Lessons:
Get oriented with how to navigate the course and a preview of what you’ll learn in each module.
Intro & Resources
See the step-by-step process for establishing a brand that captivates and converts
✅ A comprehensive guide to crafting a unique brand identity that resonates with your dream clients and sets you apart in the photography market.
✅ Strategic and creative insights to help you understand and implement a brand strategy that reflects your vision and attracts more of your favorite clients.
✅ A deep dive into the essentials of visual branding, giving you the skills to create a cohesive and memorable brand aesthetic from logo to color palette.
Inside Branding Breakdown, you’ll find…
07
7.1 Next Steps & Further Support
Module 7 Lessons:
Explore options for further website development and how to transform your website over time.
Next Steps
06
6.1 Testing Your Website
6.2 Creating and Executing a Website Launch Strategy
Module 6 Lessons:
Ensure everything is perfect before going live and learn how to execute a strategic website launch.
Successfully Launching Your Website
Website Launch Checklist
Module 6 templates:
Buy now
Join now for $297 or 3 payments of $100!
05
5.1 Picking Your Ideal Platform
5.2 How to Build Your Website (The Process)
5.3 Squarespace Basics 101
5.4 Showit Basics 101
5.5 The Rules of Website Movement
5.6 BONUS MASTERCLASS from Inkpot Creative Club - How to Optimize Your Website for Search Engines
Module 5 Lessons:
Choose the right platform for your needs and get step-by-step instructions for using popular website builders Squarespace and Showit.
Building Your Website
04
4.1 Why Bother Wireframing?
4.2 Layout Basics 101
4.3 How to Wireframe Your Homepage
4.4 Designing Your Internal Pages
Module 4 Lessons:
Discover the importance of wireframes and layout basics to start designing your homepage and internal pages.
Wireframing Your Website
03
Page-By-Page Google Doc so you can build a sitemap
Module 3 Templates:
3.1 What You Need on Each of Your Pages
3.2 Curating Your Images
3.3 Writing Your Web Copy & Building Your Sitemap (Includes Resources)
Module 3 Lessons:
Learn exactly what content you need on each page to engage visitors, alongside tips for curating images and writing impactful copy.
Content Planning
02
Website Strategy Questionnaire
Templates Include:
2.1 What is Website Strategy?
2.2 Key Elements of a Stand-Out Photographer Website (our method)
2.3 The Website Strategy Process
Module 2 Lessons:
Dive into the ‘what’ and ‘why’ behind a standout website, and apply our proven strategy to your own site.
Website Strategy
01
1.1 Welcome & How to Navigate This Course
1.2 What You’ll Learn
1.3 What You Need
1.4 Join the Facebook group for support!
Module 1 Lessons:
Start with a clear overview and what you’ll need to begin crafting your standout website.
Intro & Resources
The step-by-step blueprint for building a website that not only looks great but functions seamlessly
✅ Targeted guidance on creating a website strategy that aligns with your brand and business goals, helping you to actually reach who you want on your website.
✅ Tools and techniques for effective content planning, ensuring your website speaks directly to your audience and showcases your work at its best.
✅ A practical approach to website wireframing and design, simplifying the design process so you can focus on user experience.
Inside Web Design Workshop, you’ll find…
While we don’t offer refunds due to immediate access to all course content, we stand by the value and quality of our courses. If you find yourself needing support to maximize the benefits of the course, our team is here to help guide you. We believe in our courses and want to ensure they’re a perfect fit for you. We encourage you to explore the sales page, ask questions, and even take a peek at what's included to make sure our course aligns with your needs before purchasing. Your success is our priority, and we’re dedicated to supporting your learning journey every step of the way.
For any questions or additional support, reach out anytime at hello@inkpotcreative.com.
For more information, please review the Terms of Use.
what’s the refund policy?
Frequently Asked Questions
These courses are ideal for photographers who want to develop a unique brand or website with strategic and creative thinking. If you’re looking for cookie-cutter solutions, this isn’t for you.
Yes! These courses are designed for all skill levels, with step-by-step guidance. Plus, if any hiccups occur or you have questions along the way, you can post in the Facebook group.
We focus on recommending user-friendly platforms. If you do come up with a design that requires some coding (on either Showit or Squarespace) you can reach out to our team for development support.
No, however, we do have a section that goes over our top 2 recommendations if you are DIYing - Squarespace and Showit. We have a tutorial going over each of these platforms so you can go from wireframe to website confidently.
In Branding Breakdown, we use both Canva and Adobe Illustrator, and that’s the programs in which different templates are provided. However, you can take what you learn and use any program that you’d like. In Web Design Workshop, we use Adobe XD to wireframe in our wireframing tutorials, but you can use any design program to wireframe (Canva, Adobe Illustrator, Photoshop, etc.). Then, you can build your website on any platform of your choice.
We have a “course schedule” guide in each course that lays out our suggested action plan. You can, however, go through the course at whatever pace feels most natural for you. Each of our videos are bite-sized, with majority of them under 10 minutes, besides a few of the tutorials which are around 30 minutes each.
Each course includes comprehensive video and written modules, resource lists, and actionable templates focused on branding and web design strategies. Each course also has a private podcast so you can listen on the go.
We understand that hiring a designer isn’t the right choice for everyone, both creatively and monetarily. Our courses were built to empower you to create and manage your own brand and website, offering long-term benefits and skills.
No problem! Send us a message over at hello@inkpotcreative.com or send us a DM on Instagram. We'll do our best to get back to you as quick as possible so you don't miss out on the discount!
buy the bundle & save!
join Web design workshop
join branding breakdown
$297 for each course or 3 payments of $100
Bundle together for $497 or 3 payments of $167
Join Branding Breakdown and Web Design Workshop to finally make some noise online—without the overwhelm and guesswork.
