Feeling stuck on the hamster wheel of Instagram, desperately posting and praying for new clients? You’re not alone—and you’re not stuck. There’s a better way to grow your photography business sustainably, without spending your life glued to your phone. Enter: blogging and SEO.
Think of this as your crash course in turning your website into the kind of client magnet that works for you 24/7—whether you’re shooting a wedding, hiking in Colorado, or binging your favorite Netflix series. By the end of this post, you’ll have a four-step plan to take control of your online presence, ditch the algorithm anxiety, and attract clients who actually get you. Let’s do this.
Step 1: Identify Your Dream Clients
Before you write a single word, pause. Think about who you actually want to work with. Are they adventurous couples planning elopements in national parks? Queer families looking for inclusive portrait sessions? Professionals who live in a city who crave bold, unconventional wedding photography?
This step is about diving deep into what makes your dream clients tick. What do they value? What are they searching for? And how can you show them that you’re the perfect photographer for their once-in-a-lifetime moments?
When you know your ideal client like the back of your hand, you can create content that speaks directly to them. It’s not just about getting traffic… it’s about getting the right traffic.
Step 2: Brainstorm Content That Connects
Here’s where it gets fun. Think about your clients’ journey, from dreaming about their big day (or next family session) to booking their dream photographer. What questions do they have? What problems can you solve?
For example:
- For wedding photographers: Write posts about top wedding venues in your area, tips for timeline planning, or what to pack for an adventurous elopement.
- For family photographers: Try topics like “How to Prep Kids for a Stress-Free Family Session” or “What to Wear for Authentic, Not Stuffy, Family Photos.”
Pro tip: Don’t just write fluff. Your ideal clients can smell inauthenticity a mile away. Instead, focus on content that’s actually helpful. Think guides, lists, and actionable advice they can use right now.
Step 3: Master the Art of Keyword Research
If blogging is your car, keyword research is the GPS. Without it, you’re just guessing, and nobody has time for that.
Use tools like Keysearch, Ubersuggest, or even just Google’s autocomplete if you’re really on a budget to figure out what your dream clients are searching for. But here’s the key: Make sure your content matches their intent.
And don’t overthink it. Keywords are just clues to what people want. Once you know the questions they’re asking, you can position yourself as the go-to answer.
Step 4: Write Like You Talk (But Make It Valuable)
This is where you get to shine. Forget stuffy academic blogs or posts that read like they’re written by a robot. Your readers want you.
Write in a way that feels like a conversation. Share your unique perspective, throw in a little humor if that’s your vibe, and don’t be afraid to show some personality. But always keep your audience in mind. They’re here to learn, plan, and take action, not to read your diary.
Oh, and visuals matter. Use your stunning photography to complement your posts and keep readers engaged. Your blog is the perfect place to show off your skills and help clients visualize what it’s like to work with you.
Are you ready to ditch Instagram overwhelm for good?
Instagram has its place, but it shouldn’t be running your business.
Blogging and SEO give you control, helping you attract clients who align with your style, values, and vision. By focusing on your ideal client, creating strategic content, and mastering SEO, you’ll build a photography business that thrives—whether or not you’ve posted to your stories today.
If you’re ready to take the guesswork out of blogging, download our free guide with 60+ blog post ideas designed to help you attract your dream clients.
Let’s stop chasing trends and start building something that lasts.
KP’s design journey began in book publishing, but she fell in love with the truly limitless possibilities that web design presents. Since then, she’s been helping photographers and creatives become the no-brainer option for their dream clients before they even get on a call.
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12/23/24
Published On:
Krystianna Pietrzak
