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Receive an SEO-optimized and strategically built website that can help boost your traffic by 20% or more.

The Intentional Changemaker Experience

get the total transformation in our signature offer:

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So, what if your dream clients could find you organically and you could walk away with a website that you’re proud to share and that actually feels like you and your brand? You can get those very results with The Intentional Changemaker Experience.

As an inclusive and intentional service provider or coach, a lot of your time goes into building connections beyond the transaction with your clients.

I'm Ready →


Since starting your business, you’ve worked to build your brand’s reputation. You’ve got the A+ client experience, you know your work is top-notch (you’ve got the testimonials to prove it), and your brand is an accurate representation of you.

However, your website is generic and, honestly, a bit boring… and you know it. That’s why we build all of our websites with our signature website strategy framework, the Strategic Site System. You’ll hop on a vision call with us to get clear on your goals so that we can build you a website that works FOR you, not against you. 

It’s time to treat your website the way you treat your Instagram feed curation.

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With The Intentional Changemaker Experience, we’re not just going to build you a website and send you to sashay away. Instead, we’re going to set you up for success with SEO so that you can have your dream clients find you organically.

The best ways for your clients to find you (because, trust us, they ARE searching for you) are to signal to Google what you offer with SEO and to have conversion-driven blog posts written that target exactly what your people are searching for already. 

You can focus on working in your business. At the same time, we conduct in-depth keyword research, add keywords to your site in all the right places, and make sure all of your imagery has alt text for accessibility because boring, inaccessible websites lose leads.

Strategy is not just a buzzword; it’s a necessity.

We keep the process fun and lowkey!

Here’s How It Works

Weeks four and five are your design and development weeks. Using Inkpot Creative’s® Strategic Site System, KP designs the mockups of your site first to focus on strategy and flow during the first week. Once it’s approved, Jessie then develops your website onto the Showit platform, the perfect platform for creatives who value aesthetics and functionality. Your blog posts are uploaded, and the rest of your SEO optimization is completed this week, too.

03 - Custom Website Design (Weeks 4-5)

Weeks two and three are your blog writing weeks. During these two weeks, we write your posts for you. We do this before we begin the design and development phase of your website so that they can be uploaded and available as a resource on your website for your site visitors when it launches.

During this time, we also hop on a vision call with you to discuss your website’s strategy. We provide you with a custom strategy presentation post-call detailing our findings and our overall plan for how to make your website convert and stand out from the rest.

02 - Conversion-Driven Blog Writing + Website Strategy (Weeks 2-3)

We kick off the project with an SEO week. During this week, we take the time to dive into potential keywords that your dreamy audience is searching for. We follow our Keyword First Method, so we do this BEFORE we start the design and strategy portion of the project to make sure the keywords are intentionally added throughout the site in a way that’s human-first and not robotic.

01 - Website SEO Optimization (Week 1)

To set you up for the best success possible (and so you can keep your new website visitors around longer), we’ll design and help you come up with an idea for a lead magnet that your visitors will sign up for instantly. Plus, we’ll integrate it onto your email marketing platform for you.

Lead magnet design + integration

Receive a 7-page custom Showit website design plus a bonus Instagram links page. The website will be mobile optimized and we’ll optimize your images and integrate social media and email marketing. Plus, you’ll have a 1:1 Vision Call with us to dive into your website strategy. Three rounds of refinments (1x homepage, 2x full website) are included. At offboarding, you’ll get a recorded tutorial library, 72 hours post-launch support, launch graphics, and a launch success guide.

custom website design & development

You’ll get 6 conversion-driven blog posts with approximately 1500 words each and one round of revisions is included for each post. We’ll conduct in-depth keyword research to find what posts should be written, and you’ll choose the keywords based on our research! Plus, we’ll upload the blog posts to your website and publish them, while optimizing images, adding alt text, and writing a meta description for the post.

blog writing & strategy

You’ll receive website SEO optimization of all 7 of your website pages. You’ll also get keywords added to your website copy to help you better show up on Google, alt text added to all imagery, SEO-optimized page titles and meta descriptions, text properties set up, and proper layering for the Showit platform.

Advanced website seo optimization

This experience includes everything that you need to be set up to draw in organic visitors and keep them scrolling on your website.

What’s Included In This Experience

Emily’s site after working with us

Emily’s site Before working with us

"I'm obsessed with my website and love knowing it's not a template and no one else out there has the same website. Working with Inkpot Creative was one of the best investments I've ever made in my business. My only regret is that I didn't find and hire KP earlier and save myself so much frustration. I will definitely be coming back to KP for all of my web design needs. She's amazing!"

Our client Emily (she/her) increased her website traffic by 20% through blogs - one post we strategically wrote receives 200+ clicks per month and brings in readers who are couples planning weddings from Michigan, the area she mainly photographs. She also received a website that she knew set her apart from competitors in her industry (goodbye templates!).

From a templated website to a stand-out design & 20% organic traffic increase

Eilish's site after working with us

Eilish's site Before working with us

“If you’re seriously ready to elevate your business, you need to talk to Inkpot Creative. I received a website I honestly didn’t think was possible. KP took my abstract ideas and gave me something beautiful and concrete that I can’t wait to show off to the world! I can’t recommend Inkpot Creative enough!”

Immediately upon launching the new website, Eilish had a higher inquiry to booking rate and felt that the site was a true representation of her and her business, which allowed her to bring in aligned leads. After working together on blogging, she also saw a 39% increase in traffic organically from Google. 

Eilish (she/her) grew website traffic by 39% and saw a higher inquiry to booking rate

Kylee's site after working with us

Kylee's site Before working with us

“Inkpot Creative helps you design your website with a very quick but efficient and spot on system. They offer so many helpful ideas that 100% align with your business branding and are always open to the seemingly most bizarre or ‘out there’ ideas. If you want your site to stand out amongst the rest, hit up Inkpot.”

Kylee’s all-new website has a clearer user experience that showcases her offers in a way that makes sense for site visitors. Plus, she received a website that matched what her business was well known for, and enhanced her brand experience. Her website traffic increased 21%, with five blog posts now ranking on the first page of Google, targeting location keywords!

Kylee (she/her) has a clearer user experience & a site that lives up to her reputation

Mel's site after working with us

Mel's site Before working with us

“KP is the best! THE BEST. She overhauled my entire website and brand in, what felt like, overnight. She is crazy talented at compiling all of your wild ideas and somehow forming them into something tangible and is so warm and personable that you feel like you’ve been friends with her for years.”

Mel is a photographer who focuses heavily on weddings and day in the life photography for families, and she needed a website that combined both of those strategically. Now, she has just that - it’s got elegance and fun. Plus, one of the articles we wrote for her now ranks 3rd on Google and brings readers directly from her area looking for engagement photos.

Mel (she/her) finally had a website that represented both sides of her photography biz

I'm Ready →

Kp & Jessie, both she/her/hers

KP and Jessie are the strategic web strategists behind Inkpot Creative®, who believe bold, boundary-pushing design should focus on user experience first. They design websites for LGBTQIA+-affirming photographers, wedding professionals, coaches, and entrepreneurs by combining the perfect mix of spontaneity and intentionality. 

Say Hello to Your Boundary-Pushing Creative Team

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You are a service provider or coach who has been in business for at least 1 year, and you have your offerings figured out.

You either already have branding designed for your business, or you will have your business branded prior to working together.

You want a website that’s built right the first time that doesn’t die out every trend cycle.

You want to be able to step away from work to travel without worrying about your business not getting leads while you’re away.

You highly value inclusivity, and your business is LGBTQIA+-affirming. (So… you actually use the pronouns that you ask your leads for in your contact form.)


Are you a good fit for The Intentional Changemaker Experience?

Payment Plan Options: Pay in full | 6 monthly payments of $1085 | 12 monthly payments of $545


The Investment

Frequently Asked Questions


You can still apply if you will have branding completed by the time we start your website build. This is because branding heavily dictates the visuals on your website. We don’t offer branding in-house but do have brand designers we can refer you to. We also offer a combo branding service with Bethany Works, which you can learn more about here.


The Intentional Changemaker Experience is offered on Showit only. This is because Showit is the best platform out there for creatives who care about aesthetics as much as they care about strategy. It’s also powerful for SEO and uses WordPress for blogging. Plus, we are Showit Design Partners, meaning we have Showit’s stamp of approval. We know this platform like the back of our hands.


We collaborate as much as possible with our clients during the experience to ensure the best results. We make it very clear from the start when you’ll be needed, down to the day, so that you can plan accordingly. Most of the work is upfront (writing the copy, completing your onboarding, uploading brand assets), while once the project starts, it’s just providing feedback.


Copywriting is not our zone of genius. Most of our clients write their own copy or hire a copywriter from our list of trusted referrals! However, we will place keywords throughout your copywriting to help you rank better on Google.

Apply Now →

The Intentional Changemaker is open for applications. Apply now using the link below!