Not every photographer wants a brand that feels “luxury,” right? Some want to have brands filled with personality, humor, and fun (which we are HERE for)! If your brand thrives on not taking itself too seriously (while still delivering killer results), you might be rocking the Jester archetype.
As brand designers for photographers, we work with each of our clients to help them build a unique brand that makes them magnetic to their dream clients. To achieve this, we always start by giving each client a brand archetype. We can’t stress enough the importance of having a distinct archetype – it will be truly transformative for your brand and business.
Read on to learn more about the Jester brand archetype! Plus, discover how to make your own Jester brand as a photographer.
Jester Brand Archetype Examples in Photography
Some photography niches where it’s common to see the Jester style are:
- Brand photographers who infuse energy and hype into every shoot
- Family photographers who take chaotic moments and make them feel comedic to make sessions fun for kids and adults
- Lifestyle or boudoir photographers who help clients loosen up and feel celebrated
- Photographers who focus on unconventional couples, themed shoots, or fun editorial sessions
These brands share similar traits that are typically built on humor, pop culture references, memes, sass, or surprise to stand out. The Jester archetype brand values joy, expression, fun, and comfort over perfection, with a vibe that is “real, relatable, and kind of ridiculous but in the best way.”
So what does this look like visually? Well, it could look like bright, bold color palettes, playful fonts and layouts, patterns, movement, and a variety of unexpected design elements. You’ll also often see messaging that embodies a conversational tone, inside jokes, light profanity (if aligned), and “don’t take yourself too seriously” vibes.
These brands truly make their clients feel celebrated, relaxed, and part of something fun!
How to Build Your Own Jester Brand as a Photographer
If you know that you want to build your brand around the Jester brand archetype, here are our pro tips on how to do it:
Start with personality
When it comes to building your brand, your foundation should always start with your values. What lights you up? What do you want clients to feel during your sessions?
For the Jester brand, try to focus on joy, comfort, humor, boldness, and anti-perfectionism to build a connection and resonate with your ideal clients.
Visual identity
Your visual identity should be fun but not too much (a hard balance, we know)! You can
use bold colors, surprising layouts, and maybe even hand-drawn or illustrated elements. Also, try and avoid overly minimal or moody aesthetics unless you’re intentionally mixing tones/archetypes.
Messaging
Your messaging will also be a secret weapon. Write like you talk. Break grammar rules if it’s on-brand. Drop the formalities! Incorporate humor, pop culture, metaphors, or unexpected analogies. When in doubt, always work with a copywriter!
The client experience
Don’t overlook the importance of the client experience. Your client experience should be relaxed, upbeat, and memorable, from your booking flow to your gallery delivery, and don’t forget to infuse your unique personality into every step.
Surprise elements
Try out including fun surprise elements like GIFs, playlists, memes, welcome kits, etc, to really make your brand and business stand out!
Be yourself
Don’t fall into the trap of trying to be everything to everyone. Jester brands work best when they’re unapologetically themselves.
Examples of Jester Brands for Photographers
These are examples we’ve created at Inkpot! Notice how each Jester Brand still feels different and unique to the client!
Please Don’t Blink
Aimee, the founder behind Please Don’t Blink, specializes in capturing intimate and adventurous wedding moments, shifting from traditional photography to unique elopements that range from adventure-filled to fun and low-key celebrations. Her brand’s purpose is to document love authentically while making couples feel comfortable and joyful throughout their special day.
Discover more here!
Megan Morris Photo
Megan Morris is an LGBTQ-focused elopement photographer who specializes in documenting the love stories of queer and adventurous couples. Rooted in a deep passion for photography since childhood, Megan brings a mix of fun, reliability, and unapologetic authenticity to every session.
Discover more here!
Emily Chastain Photography
Emily Chastain Photography is a woman- and queer-owned photography business with 15 years of experience, based in the Washington DC metro area and Baltimore. Emily brings a photojournalistic approach to capturing weddings, family moments, headshots, and corporate events. Known for her simple process, fresh approach, and fun experience, she prioritizes inclusivity, reliability, and dedication.
Discover more here!
Is the Jester Brand Archetype for You?
The Jester brand archetype isn’t just about being funny; it’s about making people feel something different. If your brand lights people up, makes them laugh, and helps them let loose, you’re already halfway there!!
We can turn that energy into something people remember. The Rebrand Edit is our done-for-you rebrand experience for photographers who want to stand out by showing up as themselves.
Whether you’re a chaos-loving brand photog or a family photographer who can make meltdowns feel like memories, we’ll help you build a brand that’s anything but boring!
You can get in contact with us here or learn more about the Rebrand Edit here.
Read these next:
Explorer Brand Archetype Examples for Photographers
Lover Brand Archetype Examples for Photographers
KP’s design journey began in book publishing, but she fell in love with the truly limitless possibilities that web design presents. Since then, she’s been helping photographers and creatives become the no-brainer option for their dream clients before they even get on a call.
- Jester Archetype Brands: Examples for Photographers - September 23, 2025
- Explorer Brand Archetype Examples for Photographers - September 4, 2025
- Brand Values Examples (That Don’t Sound Like Everyone Else) - September 1, 2025
9/23/25
Published On:
Krystianna Pietrzak
