featured project

Olivia Yuen

Luxury brand design

We helped Olivia with custom branding, brand marketing materials, and Showit website design.

Olivia Yuen is a hobbyist turned pro, driven by a passion for entrepreneurship, capturing depth and meaning in life’s significant moments. Her photography goes beyond simply capturing images—her work preserves life's most pivotal moments with deep emotion and meaning. She provides an intentional photo experience where every moment feels personal and profoundly significant.

Olivia's brand vision is to become the go-to choice for those who value authenticity and depth in their life’s celebrations, with the goal of photographing 6-8 luxury weddings per year. Her core values of excellence, celebration, empathy, intentionality, and resilience guide every aspect of her work, ensuring each client experience is thoughtful, heartfelt, and unforgettable.







Wedding Photography

Industry:

New Orleans, Louisiana

Location:

Olivia Yuen

client:

Project Overview

Expanding Beyond Luxury Markets: She wanted to expand her reach beyond New Orleans to attract clients from across the country while maintaining a strong local presence.






03.

Visual Identity Disconnect: Her visual identity lacked the emotional depth and artistry present in her photography, requiring a clearer balance of bold and soft elements.

02.

Positioning in the Luxury Market: Olivia needed her brand to reflect a more elevated positioning that aligned with luxury wedding clients while still feeling approachable.

01.

Just like with every project, we begin with a challenge. When Olivia came to us, her brand didn’t fully reflect the depth and artistry she brings to every wedding she photographs.

Learn more about the main 3 challenges we worked to solve during her project.

aka what wasn’t working before

The Challenge

A crest-style monogram, contrasting in style to the main font, creating a bold x soft aesthetic.

A tall, luxury serif with lots of personality and detail - elegant and classy but not stuffy or exclusive.

Each of our clients has at least two archetypes. Olivia's brand blends the Lover archetype, emphasizing emotional depth and intimacy, with the Hero archetype, inspiring bold storytelling. This combination allows her to capture significant moments with both courage and connection, positioning her as a masterful visual storyteller.







The Archetypes

  • Bold x soft
  • Passionate
  • Warm
  • Distinct
  • High contrast

the Vibe

Olivia's new brand draws inspiration from the contrast of bold and soft, blending rich hues like wine and coral with soft neutrals for warmth and sophistication. This modern, high-contrast aesthetic reflects her emotionally rich photography style while remaining elevated yet approachable.







the inspiration

Step One: Brand Discovery

What We Created Together

We worked with Olivia and collaborated back and forth, working on modifying the typography to create the perfect logo, while also trying out different monogram options.

the Revisions

We always send two brand concepts to our clients, but that doesn't mean we aren't trying out more ideas on the backend.

Olivia's brand concepts emphasize a balance of bold and soft elements, blending modern sophistication with emotional warmth. The designs explore contrasting elements through high-contrast colors like wine, coral, and noir balanced by softer neutrals such as blush and taupe.

Her logo concepts range from modern and type-focused to edgy and wide, all maintaining a distinct yet welcoming feel that mirrors her photography's emotional depth and artistry.







Step Two: Brand Concepts

**All photo backgrounds used in concepts taken by Olivia Yuen Photo.

Step Three: Brand Suite

Olivia received a custom brand guide at the end of the process to know the ins and outs.

Coral

Taupe

Beige

Blush

Wine

passion

The font suite blends elegance and boldness, reflecting Olivia's emotional depth & sophistication.







Brand In Use

Brand In Use

Final brand marks

Olivia's brand suite features a secondary logo, badge, and monogram for easy brand use.

**Please note the website may look different than what's depicted here; our clients update their sites on their own!
Olivia's website is designed to make a powerful first impression, reflecting an elevated and thorough experience that aligns with the sophistication of her work. Its goal is to establish credibility and professionalism, especially for clients referred by high-end planners in her area. Every detail is crafted to communicate artistic excellence, ensuring potential clients immediately recognize her as the ideal choice for luxury wedding photography in New Orleans.








The Goal

To bring the brand to life, we designed Olivia's website on Showit. The new site has a warm and inviting aesthetic with a modern design. The layout is clean and intuitive, allowing her evocative images to take center stage, while subtle design details enhance the overall user experience.

the Aesthetic

Step Four: Website Design

See live site

While Olivia's website layout is simple at its core, it's on brand through and through.

Olivia's brand copy was written by the talented Andrea Shah.

By balancing bold and soft design elements, refining her visual identity, and creating a website that feels elevated yet welcoming, we helped position her as a top choice for luxury wedding clients. Her new brand not only reflects the depth and intention she brings to her work but also ensures a strong first impression for the high-end planners referring her. The results allow Olivia to confidently step into the next level of her business, attracting clients who value both artistry and authenticity.

Olivia's rebrand transformed her brand presence into a sophisticated, emotionally rich experience that fully aligns with her artistry and vision.

Click play to hear Olivia’s story of working with us.

The Transformation

Contact us

Get in touch to start building a digital presence that brings in more soulmate clients.

A calendar full of dream couples is just a click away.

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