featured project

One Bell Designs

wedding planner logo

We helped Rachel & Amy with custom branding and Showit website design.

One Bell Designs is a queer-led event planning business that focuses on creating heartfelt and memorable experiences for clients who want to feel truly taken care of. With a unique, intentional approach to planning, they match overwhelmed couples with their dream team of vendors, curate seamless designs, and ensure the hosts can relax and enjoy their day as the guest of honor.

Rooted in inclusivity, creativity, and authenticity, One Bell Designs thrives on helping dreamers, helpers, and creators—working with artists, environmentalists, and professionals who value connection and meaningful moments. Their name, a playful nod to their last name spelled backward, reflects the brand's ethos of bringing joy and a sense of humor into the planning process, making every event feel like a walk on the first spring day after a rainstorm: familiar, refreshing, and inspiring.








Wedding Planners

Industry:

Connecticut & New England

Location:

Rachel & Amy Bellone

client:

Project Overview

Establishing a Consistent Brand Experience: One Bell Designs needed a brand and website that captured these values while creating an inviting, polished experience. The challenge was to bring their colorful, inclusive, and fun personality into every touchpoint of her business while avoiding overly casual or mismatched design elements.

02.

Standing Out in a Saturated Industry: While Rachel’s unique perspective and intentional approach set her apart, her brand needed a more cohesive visual identity and messaging that would immediately communicate her expertise and focus on heartfelt, stress-free events.

01.

Just like with every project, we begin with a challenge. When One Bell Designs came to us, their brand didn’t fully capture the vibrant, inclusive, and intentional approach they bring to crafting unforgettable events.

Learn more about the challenges here.

aka what wasn’t working before

The Challenge

Clear emphasis on the brand name.

Hand-drawn illustrations of dragonflies that come together to create an “O”.

One Bell Designs embraces a dual archetype approach: the Creator and the Jester. The Creator archetype fuels their passion for originality, using imaginative and innovative designs to inspire and provide enduring value to their clients. Meanwhile, the Jester archetype infuses the brand with joy, optimism, and a lively spirit, creating a playful yet professional atmosphere that resonates deeply with their audience.






The Archetypes

  • Reliable
  • Lively
  • Romantic
  • Compassionate

the Vibe

The creative direction for One Bell Designs draws inspiration from the vibrant, colorful energy of celebration and the approachable charm of whimsical design elements. The brand blends bold hues and thoughtful details to create an inviting and memorable experience that mirrors their clients' most meaningful moments.

the inspiration

Step One: Brand Discovery

What We Created Together

The revision rounds were primarily working through the details of the dragonfly!

the Revisions

We always send two brand concepts to our clients, but that doesn't mean we aren't trying out more ideas on the backend.

One Bell Designs' brand concepts focus on creating a vibrant and inclusive identity that celebrates connection and joy. The colorful, dynamic palette draws inspiration from the playful energy of celebration, paired with approachable design elements that feel warm and inviting.

Subtle, hand-drawn accents and thoughtful typography reinforce the brand’s personal and approachable tone while maintaining a polished and professional edge. This balance of whimsy and sophistication positions the brand as both a trusted expert and a creative partner for their clients.






Step Two: Brand Concepts

Step Three: Brand Suite

They received a custom brand guide at the end of the process to know the ins and outs.

rose quartz

meadow

sunny

buttercream

lavender

amethyst

The fonts balance playfulness and modernity, reflecting One Bell Designs' vibrant, approachable style.

Brand In Use

Brand In Use

Final brand marks

The brand suite for One Bell includes multiple variations for easy brand use.

**Please note the website may look different than what's depicted here; our clients update their sites on their own!
The goal of the One Bell Designs website was to guide visitors seamlessly to the contact page, ensuring they felt confident in reaching out. This was achieved through a clear and engaging user flow, strategic calls to action, and an immersive design that reflects the brand's warmth and professionalism.

The Goal

The One Bell Designs website mixes playfulness with a refined, romantic touch. Soft, dreamy pastel hues are paired with whimsical typography, creating a unique balance of creativity and calm. Thoughtful design elements, like the use of dragonfly illustrations and gentle transitions, immerse visitors in a visually delightful experience while highlighting the brand's focus on intentionality and care.

the Aesthetic

See live site

Step Four: Website Design

One Bell's website features unique branded moments mixed with movement.

Their brand copy was written by the talented Brandcendent.

Contact us

Get in touch to start building a digital presence that brings in more soulmate clients.

A calendar full of dream couples is just a click away.

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