featured project

Light My Love Photo + Film

photography branding design

We helped Kendahl with a blog bundle, custom branding and an all-new Showit website design.

Kendahl B Photography (rebranded as Light My Love Photo & Film), celebrates love in all its forms through a bold and inclusive approach to photography. With a distinctive, cinematic style and expertise in both film and digital formats, Kendahl is dedicated to capturing unique love stories with creativity, authenticity, and innovation.

Rooted in the values of inclusivity and excellence, Kendahl focuses on providing a highly personalized and meaningful experience for every client. Her work goes beyond traditional poses.

Wedding Photography

Industry:

Denver, Colorado

Location:

Kendahl Belman

client:

Project Overview

Ineffective Website Representation: Kendahl wasn't super happy with her current website, describing it as immature and misaligned with her work. She felt it failed to showcase her strengths, her nostalgic and cinematic aesthetic, and the client experience she strives to provide​.

02.

Lack of a Cohesive Brand Identity: Kendahl felt her current brand did not align with the direction her art and business were heading. She struggled with cohesiveness, noting that her branding felt disconnected.

01.

Just like with every project, we begin with a challenge. When Kendahl came to us, she needed her brand to reflect the bold, cinematic, and inclusive experience she offers to every client, aligning her visuals with the nostalgic and authentic artistry of her work.

Here were our main challenges.

aka what wasn’t working before

The Challenge

Classic san serif style lettering combined with a handful of artistic alternates

Sacred Heart symbol but simplified, customized and less religious - a combination of modern x traditional - a symbol of light and love

Kendahl's brand is a mix of the Every-person archetype, creating a relatable and inclusive brand that fosters a sense of belonging, with the Lover archetype, emphasizing intimacy and connection. This combination allows the brand to celebrate all love stories authentically.

The Archetypes

  • Non-traditional
  • Romantic
  • Cinematic
  • Hint of badassery

the Vibe

Kendahl's brand is inspired by the cinematic beauty of love stories, combining elements of nostalgia, romance, and a hint of rebellion. The design draws on non-traditional influences, incorporating bold typography and vintage-inspired details to evoke an emotional, timeless feel. This direction captures the essence of Kendahl's creative, inclusive, and authentic approach to celebrating all love stories.








the inspiration

Step One: Brand Discovery

What We Created Together

We worked with Kendahl to collaborate back and forth, working on modifying the logos.

the Revisions

We always send two brand concepts to our clients, but that doesn't mean we aren't trying out more ideas on the backend.

Kendahl's brand concepts are rooted in a cinematic, romantic, and slightly edgy aesthetic that reflects her bold and inclusive approach to photography. The designs combine modern and artistic elements, incorporating non-traditional fonts and a reimagined sacred heart symbol to create a unique and memorable identity.

Each concept balances creativity and romance while maintaining a touch of vintage charm, perfectly aligning with Kendahl's nostalgic and authentic style.













Step Two: Brand Concepts

**All photo backgrounds used in concepts taken by Kendahl.

Step Three: Brand Suite

Kendahl received a detailed brand guide at the end of the process to know the ins and outs.

tangerine

moss

rust

cotton

chocolate

ochre

The fonts meld bold modernity with romantic, handwritten details, perfectly capturing Kendahl's cinematic and authentic style.








Brand In Use

Brand In Use

Final brand marks

Kendahl's brand suite is made up of different marks for easy applications!

**Please note the website may look different than what's depicted here; our clients update their sites on their own!
The goal of Kendahl's website was to encourage visitors to inquire while also showcasing her cinematic and authentic photography style upfront. We accomplished this by creating a streamlined layout that highlights her work through impactful imagery and an intuitive navigation experience. Clear calls to action guide visitors toward the contact page, while her portfolio is prominently displayed to ensure potential clients can easily see her artistry before reaching out.








The Goal

Kendahl’s website features a bold and cinematic aesthetic, with deep earthy tones and clean typography that evoke a sense of nostalgia and authenticity. The design incorporates thoughtful details like playful script accents and the sacred heart icon, reflecting her artistic and inclusive style. 

the Aesthetic

See live site

Step Four: Website Design

Branded collages show off Kendahl's work easily.

There's lots of fun parallax imagery throughout the site!

By pairing deep, earthy tones with modern typography and meaningful details like the sacred heart icon, we crafted a brand and website that feel both elevated and approachable. Her new site highlights her work prominently, inviting potential clients to connect with her vision and inquire effortlessly. This transformation positions Kendahl as a creative and inclusive storyteller, attracting clients who value individuality and emotional depth.

Kendahl’s rebrand transformed her online presence into a bold and cinematic experience that fully reflects her nostalgic and authentic artistry. 

Click play to hear Kendahl's story of working with us.

The Transformation

Contact us

Get in touch to start building a digital presence that brings in more soulmate clients.

A calendar full of dream couples is just a click away.

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