featured project

Andrea Cakmar Photo + Film

photography branding design

We helped Andi with custom branding and an all-new Showit website design.

Andi is the heart behind Andrea Cakmar Photo + Film, a brand dedicated to photographing life’s intimate moments and celebrations with warmth, joy, and exceptional service.

Based in Arizona, Andi works with adventurous couples who value authenticity and connection, often combining her love for the outdoors with her art. With a focus on genuine storytelling and creativity, she offers a photography experience that is as meaningful and personal as the memories she captures.








Wedding Photography

Industry:

Tucson, Arizona

Location:

Andrea Cakmar

client:

Project Overview

Positioning in a Competitive Market: Andi wanted to establish a distinct brand identity that balances modern trends with timeless appeal to stand out in the saturated wedding photography market. She struggled to communicate her unique offering of an involved, personalized client process combined with a relaxed, emotion-focused photography style​.

02.

Expanding into Destination and Higher-Paying Weddings: This goal required not only better marketing but also a brand that reflected her aspirations for elevated, intimate wedding experiences.

01.

Just like with every project, we begin with a challenge. When Andi came to us, she needed her brand to better reflect the warmth, creativity, and elevated experience she brings to every intimate wedding and destination she photographs.

Here were our main challenges.

aka what wasn’t working before

The Challenge

A sleek, visually interesting serif with lots of personality - elegant and classy but not stuffy or exclusive.

A sun icon is in the design to show a nod to Arizona.

Andi's brand mixes the Every-person archetype, with inclusivity, warmth, and authenticity, with the Lover archetype, which highlights intimacy and meaningful connections. These archetypes work together to create a brand that feels approachable and relatable.








The Archetypes

  • Creative
  • Adventure
  • Joy
  • Inclusivity
  • Warmth

the Vibe

Andi's brand is inspired by the warmth and vibrancy of the desert, with colors like sunset, sand, and cactus that reflect her love for nature and adventure. The design incorporates elements of joy and inclusivity, creating a welcoming and creative aesthetic that speaks to her connection with couples and their unique stories.

the inspiration

Step One: Brand Discovery

What We Created Together

We worked with Andi and collaborated back and forth, working on modifying the typography to create the perfect logo suite.

the Revisions

We always send two brand concepts to our clients, but that doesn't mean we aren't trying out more ideas on the backend.

Andi's brand concepts were built around the themes of creativity, adventure, joy, inclusivity, and warmth, reflected in a vibrant yet grounded color palette of sunset, sand, and cactus tones. The designs incorporate modern and playful elements, balancing clean typography with organic shapes to convey a welcoming and approachable aesthetic. Each concept is designed to capture the adventurous spirit and heartfelt storytelling that defines her photography, creating a brand that feels both authentic and elevated.














Step Two: Brand Concepts

**All photo backgrounds used in concepts taken by Andrea Cakmar.

Step Three: Brand Suite

Andi received a custom brand guide at the end of the process to know the ins and outs.

Coal

sand

chestnut

gold

cactus

Nectar

The fonts combine elegance and modernity, reflecting Andi's warm and adventurous style.








Brand In Use

Brand In Use

Final brand marks

Andi's brand suite features a variety of different marks for easy brand application.

**Please note the website may look different than what's depicted here; our clients update their sites on their own!
See live site
Andi's website was designed with the clear goal of guiding visitors to the contact page and turning them into leads. Through intentional layouts, seamless navigation, and compelling calls to action, the site encourages visitors to connect. By showcasing her storytelling and human-centered approach, the design builds trust.

The Goal

Andi's website combines warm, desert-inspired tones with a clean, modern layout, reflecting her adventurous and welcoming vibe. The thoughtful design emphasizes storytelling through bold accents, organic typography, and seamless navigation, perfectly showcasing her creative and human-centered brand.








the Aesthetic

Step Four: Website Design

Many branded moments are found throughout!

Andi's website features pops of movement to up engagement.

Contact us

Get in touch to start building a digital presence that brings in more soulmate clients.

A calendar full of dream couples is just a click away.

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