One of the best ways to save time on your content is learning how to repurpose your blog content for social media.
We had our past client, Tiffany, on the podcast to chat about her experience in our monthly blogging service and she spoke all about how she has managed to save time on content by repurposing her blog posts. Listen to the audio or read the blog post below.
About Tiffany, Pennsylvania Wedding Photographer
Tiffany Lantz, who started her photography business in 2020, primarily focuses on weddings and branding sessions for small businesses. She has worked with Inkpot Creative for a year with blogging in order to increase her traffic.
What Tiffany Needed Help With
Tiffany faced significant challenges in maintaining a consistent and effective blog for her photography business. She tried blogging on her own but didn’t fully know what she was doing.
Despite understanding the potential benefits, she struggled with keyword research, consistency (she was posting about once every 6-12 months), and the technical aspects of blogging, which led to minimal engagement and wasted effort.
How Inkpot Creative Helped
Tiffany’s initial efforts with blogging were marked by some sporadic posts and a lack of strategic focus. She didn’t understand the importance of keywords or consistency, which are so incredibly important for driving traffic and engagement.
This changed when she partnered with us. In Back Pocket Blogger, we not only handled the technical aspects of blogging but also ensured that each post was optimized for search engines.
The consistent, keyword-focused content helped Tiff repurpose material across various platforms, saving her time and effort.
Tiff has also started to use her blog as a resource for clients, enhancing client experience and saving her time on repetitive inquiries. By providing valuable information through her blog, she established herself as a resource in her field, building trust and confidence among her clients.
Results With Inkpot Creative Through Blogging
What results has Tiff been seeing through blogging?
- Tiff is able to use the blog posts so easily to repurpose them across her marketing channels. She says this has taken so much off her plate! Whenever she doesn’t know what to post, she scrolls her own blog to find content ideas.
- Other vendors have commended Tiff for her blog posts and how informational they are.
- Tiff also uses the blog posts for her own client experience. Even during onboarding or other parts of her process, she takes her blog posts and sends them to clients to help them throughout their wedding planning.
Key Takeaways
Utilize tools and subscriptions that can help identify relevant keywords to optimize blog content. We love and recommend Keysearch!
Aim to publish blog posts regularly to keep the audience engaged and improve search engine rankings.
Use blog posts as a foundation for social media posts, newsletters, and other marketing materials.
Incorporate blog links in client communications to provide valuable information and save time on repetitive queries.
Partner with experts or agencies (like us!) that specialize in blogging and SEO to maximize the impact of your content.
Final Thoughts: Repurpose Blog Content for Social Media
Tiffany’s experience with us really shows the power of consistent and strategic blogging that’s based on keyword research.
By addressing the challenges of keyword research and consistency, Tiffany not only boosted her website traffic but also enhanced her client interactions and established herself as an expert in her field.
This case study illustrates that with the right approach and support, blogging can be a powerful tool for business growth and client engagement in the photography industry.
Are you ready to outsource your blogging?
We’d love to help you inside Back Pocket Blogger! This is a blog retainer service for photographers who want to spend less time online and more time doing what they love.
KP’s design journey began in book publishing, but she fell in love with the truly limitless possibilities that web design presents. Since then, she’s been helping photographers and creatives become the no-brainer option for their dream clients before they even get on a call.
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7/15/24
Published On:
Krystianna Pietrzak
