Shel Francis Creative is run by Shel (she/her), a Denver-area photographer who focuses on weddings, couples, and branding photography. She recently redid her branding and was ready to elevate her site to feel more in line with the work she was putting out.
The final result was a website that felt so uniquely like her and really elevated the current style that she has. It has scrapbook elements without being overly scrapbooky and the color purple was used strategically to draw the user’s eye throughout the site.
When Shel first reached out, she let us know that she was looking to level up both her branding and website, and had hired a brand designer. She loved our use of color, and because her new branding was so colorful, knew that we'd be able to help her achieve the new website look she'd been dreaming of.
Before working together, this is what Shelby had to say about her website: “I liked my website, but I felt like my brand and site had ventured far from what I originally created a few years ago.” It overall was not reflecting her personality or style of work!
The site has touches that feel like they were added by Shel herself, all from her branding.
Lots of galleries with movement were used to easily showcase Shel's new work.
The color purple was used strategically for CTAs to help drive action through the site.
Shel, owner of Shel Francis Creative
"You need KP in your life. I am so impressed with her business processes and ethics and not to mention her skill in general. Her thoughtful approach to connecting and learning your needs is top-notch. You need to hire her."
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