For many creatives, the first version of a website is built with templates and tools that get the job done—but as your business grows, so do your needs. Stephanie Lamar, an adventure elopement photographer based in Death Valley National Park, found herself at this very crossroad.
She needed a brand and website that represented her unique style and approach. Here’s how a rebrand with us helped her business thrive.
About Stephanie
Stephanie started her photography business in 2021, originally uncertain about the direction she wanted to take. Over the years, she re-evaluated how she wanted to spend her time and became deeply passionate about documenting weddings and elopements.
For her, capturing these moments is about helping couples leave behind a visual legacy, and through that, she creates her own.
What Stephanie Needed Help With
Stephanie’s original website was generic and built using popular templates that were widely used in the industry. While family and friends complimented it, she felt embarrassed to showcase it to potential clients.
After seeing her business start to grow, she realized that her current site didn’t align with her unique personality and vision. She needed a custom brand that felt truly like her—something that would reflect her distinct style and attract the right clients.
How Inkpot Creative Helped
Once Stephanie decided to pursue a rebrand, she turned to us for help. We worked closely with her to understand her vision, desires, and the type of couples she wanted to serve. Throughout the process, we collaborated with her and helped her go from embarrassed about sending her website to people to feeling like it was “Christmas morning” every time she saw a draft.
From the initial vision to the final product, we crafted a brand and website that captured Stephanie’s adventurous spirit and helped her stand out in a crowded market.
Results With Inkpot Creative Through Rebranding
After the rebrand, Stephanie’s confidence soared. She began receiving glowing feedback not only from her peers in the industry but also from past and current clients who felt the new brand represented her perfectly.
On a practical level, the new website allowed her to upgrade her backend systems, incorporating automation that streamlined her inquiries and booking process. With a new brand and updated systems on the back end, she now has more time to focus on what she loves—capturing unforgettable elopements.
Final Thoughts
Stephanie’s story is a testament to the power of a well-executed rebrand. It’s not just about having a pretty website; it’s about creating a brand that aligns with who you are and what your business stands for.
A custom brand like Stephanie’s can help attract your ideal clients, boost confidence, and simplify your workflows. Ready to stand out in your industry? Click here to get in touch and start planning out your own rebrand!
About Stephanie:
Stephanie Lamar is an adventure and destination elopement photographer based in Death Valley National Park. She travels around the world capturing elopements, intimate weddings, proposals, and portraits for unconventional couples who want a laid-back but luxurious experience. If you can’t find her be sure to check the romantasy section at your local bookstore.
Stephanie’s Links:
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KP’s design journey began in book publishing, but she fell in love with the truly limitless possibilities that web design presents. Since then, she’s been helping photographers and creatives become the no-brainer option for their dream clients before they even get on a call.
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10/18/24
Published On:
Krystianna Pietrzak
