As photographers, it’s easy to fall into a routine, but sometimes that routine starts to feel misaligned with the direction we want to take. That was the case for Kendahl, a talented photographer who felt her old brand no longer matched her evolving style.
In this episode, Kendahl shares how she took the leap to rebrand as “Light My Love Photo + Film” with the help of Inkpot Creative, transforming her business, confidence, and ability to attract her ideal clients.
About Kendahl
Kendahl has been working professionally as a photographer for about two years, focusing on weddings, couples, and elopements. As her style evolved, she realized that her brand needed to grow with her. Kendahl wanted her work to have a more artistic and creative flair and felt that her original brand identity wasn’t fully capturing her vision or appealing to the kind of clients she hoped to attract.
What Kendahl Needed Help With
Before reaching out to Inkpot Creative, Kendahl struggled with a few key issues:
- Mismatched Branding: Kendahl noticed that her website no longer reflected the quality or direction of her current work, and it felt disconnected from her social media presence. This inconsistency made it difficult for her to feel confident about her brand.
- DIY Branding Challenges: Kendahl initially tried to create her own brand and website using a template, but this approach quickly became frustrating. The template didn’t allow her the flexibility she needed, and it became clear that her brand wasn’t growing alongside her evolving vision.
- Issues Showcasing Her Style: Kendahl felt that her old website wasn’t showcasing her professionalism or unique style. This lack of alignment with her work was impacting how she presented herself as a high-quality photographer.
How Inkpot Creative Helped
Inkpot Creative stepped in to help Kendahl with a complete rebrand that would align her business with her evolving style and vision. Here’s how the process made a difference:
- Creating a Cohesive Brand: We worked with Kendahl to create a brand that genuinely reflected her artistic style and the type of clients she wanted to attract. By building a cohesive brand identity, we ensured that her website, social media, and overall presence felt consistent and aligned with her work.
- Customized Website Design: Moving away from a one-size-fits-all template, we designed a custom website that allowed Kendahl to showcase her photography in a way that truly represented her brand. The new website not only looked professional but also reflected her personality and creative edge.
- Incorporating Blogging: One of Kendahl’s favorite aspects of working with Inkpot Creative was the addition of blogging. By integrating blog posts with her new website, we helped Kendahl establish herself as an expert, giving her a platform to share her experiences, insights, and showcase her work in a way that resonated with her audience.
Results With Inkpot Creative Through Rebranding
Kendahl experienced incredible results after her rebrand with Inkpot Creative:
- Increased Confidence: With a website and brand that reflected her true style, Kendahl felt more confident presenting herself as a professional photographer. This newfound confidence helped her show up more boldly in her business and interactions with clients.
- Attracting Ideal Clients: The new brand attracted clients who appreciated the artistic side of Kendahl’s work, making her bookings feel more aligned with the type of photography she wanted to create. Her website now acts as a powerful tool to draw in clients who resonate with her personality and vision.
- Raising Prices and Upgrading Equipment: With a brand that matched her level of expertise, Kendahl was able to steadily increase her pricing and invest in upgrading her equipment. This shift allowed her to serve her clients at an even higher level, while feeling confident that her brand matched her rates.
Final Thoughts
Kendahl’s brand journey is a perfect example of how a strategic rebrand can transform a business. By investing in a brand that truly represented her style and personality, Kendahl was able to attract her ideal clients, raise her prices, and show up confidently in her business.
If you’re feeling that your current brand no longer represents who you are or the clients you want to attract, it might be time to consider a rebrand. Take a cue from Kendahl’s story and invest in a brand that celebrates what makes you unique.
KP’s design journey began in book publishing, but she fell in love with the truly limitless possibilities that web design presents. Since then, she’s been helping photographers and creatives become the no-brainer option for their dream clients before they even get on a call.
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9/23/24
Published On:
Krystianna Pietrzak
