If you’ve ever wondered why everyone keeps telling you to increase your website traffic, but you’re not quite sure what that actually means for your business, you’re in the right place. Many photographers and creatives hear the advice to boost their website traffic but struggle to understand the tangible benefits beyond the numbers.
In this post, we’ll break down why more traffic matters, especially when it comes from organic sources like blogging, and how it can truly impact your photography business.
The Real Impact of Increased Website Traffic
First, let’s clear up what we mean by “website traffic.” In this context, we’re focusing on organic traffic—the kind you get from search engines like Google, driven primarily by your blog content. So, why does this matter?
Visibility and Brand Awareness
Blogging is a powerful tool for increasing your visibility online. When more people visit your website, more people are exposed to your brand. Blogging is top-of-funnel content, meaning it’s often the first point of contact potential clients have with your business.
But here’s the catch: this only works if your website is set up to convert visitors into clients. If your website doesn’t showcase your best work, has poor copy, or lacks a professional edge, you might lose those visitors just as quickly as you gain them.
However, with a strong website, increased traffic means more eyes on your brand, more people exploring your work, and potentially more followers on your social media platforms.
Establishing Yourself as a Go-To Resource
Increased traffic isn’t just about numbers—it’s about positioning yourself as a go-to resource. When people search for specific topics, like eloping in Rocky Mountain National Park, and land on your well-crafted blog post, they start to see you as an expert.
Over time, if they consistently find valuable content on your site, they’ll begin to associate your name with expertise in that area. This is particularly beneficial if you specialize in a niche like destination weddings or elopements in specific locations.
When it comes time for these visitors to choose a photographer, your name will be top of mind because you’ve already built trust through your content.
Engagement and Community Building
Your website can be the center of a larger online presence that includes your social media, email list, and other platforms. When someone finds your blog through a Google search, they’re likely to explore more of your content.
This could lead them to follow you on Instagram, subscribe to your YouTube channel, or even listen to your podcast. Over time, this builds a community of engaged followers who are genuinely interested in what you have to say—and who are more likely to become clients.
Increased Credibility
Finally, more traffic can lead to increased credibility in your niche. If your blog is filled with high-quality, valuable content, people will see you as an authority in your field. Whether you’re writing about the best wedding venues in your area or offering tips on how to plan the perfect elopement, consistent, well-researched posts will build your reputation as a knowledgeable professional.
How to Increase Your Blog Traffic
Now that you understand the benefits, you might be wondering how to actually increase your blog traffic. Here are a few strategies to get you started:
Diversify Your Content
Use a mix of content types on your blog. We recommend focusing on three main types:
- Educational posts: These are your “Buzzfeed” style listicles or how-tos that target broad, high-volume keywords.
- Portfolio posts: Feature your recent work, such as specific weddings or venue features, which are more niche but showcase your expertise.
- Personal or affiliate posts: These are hyper-specific to you, allowing you to share personal insights or promote products like albums and prints.
Create Evergreen Content
Focus on creating content that will be relevant for years to come. For example, topics like “Wedding vs. Elopement” or “Best Places to Get Married in Colorado” will always be searched, making them great evergreen topics.
You can mix in trending topics occasionally, especially if you find a good keyword, but evergreen content should be your mainstay.
Repurpose and Promote Your Content
Don’t let your blog posts sit idle after they’re published. Share them across all your platforms—send a quick email to your list, promote them on social media, and even create a video or podcast episode around the same topic. Repurposing your content extends its life and drives more traffic back to your site.
SEO Best Practices
Always follow SEO best practices when writing your posts. This includes finding the right keywords, using alt text for images, and placing keywords strategically throughout your content. The more optimized your posts are, the better they’ll perform in search engines, leading to more traffic.
Final Thoughts on the Benefits of Increasing Website Traffic
Increasing your website traffic is more than just a vanity metric—it’s a way to grow your visibility, establish yourself as an authority, build a community, and ultimately, increase your bookings. By focusing on creating high-quality, valuable content that answers your audience’s questions, you’ll see the benefits of increased traffic in your photography business.
If you’re ready to up your blogging game but don’t have the time to do it yourself, check out our Back Pocket Blogger service. We handle everything from writing to SEO, so you can focus on what you do best—capturing amazing moments for your clients.
Check out these posts next:
- Best Article Length for SEO on Your Photography Blog
- Key Metrics in Google Analytics and Search Console for Your Blog
KP’s design journey began in book publishing, but she fell in love with the truly limitless possibilities that web design presents. Since then, she’s been helping photographers and creatives become the no-brainer option for their dream clients before they even get on a call.
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8/28/24
Published On:
Krystianna Pietrzak
