One of the most frequently asked questions we get from photographers, creatives, and online business owners is, “How long should my blog post be?” It’s a question that seems simple on the surface, but the answer can vary depending on your goals and the type of content you’re creating.
Let’s dive into how to determine the ideal length for your blog posts so that you can engage your readers and rank well in search engines.
The Ultimate Goal: Answering the Reader’s Query
Before we talk about word counts, let’s address the primary purpose of any blog post: answering your reader’s questions. Whether someone is searching for the best wedding venues in Las Vegas or wondering if they should choose Showit over WordPress, your post needs to fully satisfy that search intent.
This means your blog post should be as long as it needs to be to cover the topic thoroughly. That might sound vague, but it’s a good thing—it means you have the freedom to write exactly what your audience needs, without worrying about arbitrary word counts.
Short and Sweet vs. In-Depth
Here’s a quick guide to help you decide how long your post should be based on the type of content:
- FAQ-Type Posts: These are straightforward questions that can be answered concisely. For example, a post answering “How long should a blog post be?” might only need a few hundred words to provide value without fluff.
- Portfolio or Gallery Posts: If you’re showcasing a specific project, like a wedding you recently photographed, aim for around 1,000 words. This allows you to discuss the details of the event, the venue, and your creative process while keeping your readers engaged with the visual content.
- Educational or Comparison Posts: For more complex topics, such as “Showit vs. WordPress” or “Top 10 Wedding Venues in Las Vegas,” you’ll likely need more space to cover all the important points. These posts tend to perform well when they’re comprehensive and detailed, often ranging from 1,300 to 1,500 words or more.
Quality Over Quantity
Regardless of the type of post, the key is to avoid fluff. Every word should add value and contribute to answering the reader’s query. Add your personality and make the post sound like you, but always keep the reader’s needs front and center.
From my experience with my own blogs and working with clients, posts that hover around 1,000 to 1,500 words tend to perform best. But don’t let that number intimidate you.
Writing is a process, and you don’t need to complete a post in one sitting. Take your time to craft a well-rounded article that truly answers your reader’s questions.
Final Thoughts Best Article Length for SEO
In the end, there’s no one-size-fits-all answer to how long your blog post should be. Focus on fully answering the query in a way that’s engaging and informative. Whether your post ends up being 500 words or 1,500, what matters most is that it serves your reader and meets their needs.
If you have more questions about blogging or anything else related to your creative business, feel free to send me a DM on Instagram at @inkpotcreative. We love hearing from our listeners and are always here to help.
And if the thought of writing blog posts feels daunting, check out our Back Pocket Blogger service. We’ll handle all your blog writing needs, from crafting posts to optimizing them for SEO, so you can focus on what you do best.
Check out these posts next:
- Key Metrics in Google Analytics and Search Console for Your Blog
- Promoting Your Blog on Instagram and Other Social Media Platforms
KP’s design journey began in book publishing, but she fell in love with the truly limitless possibilities that web design presents. Since then, she’s been helping photographers and creatives become the no-brainer option for their dream clients before they even get on a call.
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8/28/24
Published On:
Krystianna Pietrzak
