What are the biggest blogging mistakes you can’t afford to make?
Whether you’re out capturing love stories in Colorado or shooting styled sessions in the heart of a bustling city, your blog can work behind the scenes to attract the clients you want. But let’s face it—there’s a ton of outdated, generic advice out there that could have you spinning your wheels without results.
We’re here to break it all down and give you the clarity (and confidence) to blog like the industry leader you are. Let’s tackle five of the biggest myths about photography blogging and show you how to turn your posts into powerful tools for growth.
Myth 1: Consistency is Key (It’s Not What You Think)
You’ve probably been told to blog weekly, monthly, or on some strict schedule. But the truth? Consistency doesn’t mean churning out content like a factory. It’s about consistent impact.
A single, thoughtfully crafted post can deliver results for months—or years. Focus on creating content that’s optimized for SEO, serves your audience, and keeps working long after you hit publish. Quality over quantity wins every time.
Myth 2: Only Blog About Your Work
Let’s get real: if your blog is just a running list of galleries, you’re leaving a lot of potential on the table. Clients want more than beautiful photos—they want to know what it’s like to work with you, learn from your expertise, and connect with your personality.
Think beyond your portfolio. Share tips, stories, and guides. Create posts like “5 Jaw-Dropping Photo Locations in [Your City]” or “How to Prep for Your Engagement Photoshoot.”
These posts don’t just showcase your work; they position you as the expert. Bonus? They can rank for search terms your dream clients are Googling right now.
Myth 3: More Photos, Less Text
We get it: photography blogs should be visual. But here’s the thing… Google can’t “see” your images without your help. That’s where your words come in.
Complement your stunning visuals with storytelling captions, thoughtful context, and strategic SEO. Use alt text for every image, not just for SEO but to make your content accessible to everyone.
Think of your text as the bridge that connects your images to your audience, helping them feel what it’s like to work with you before they even inquire. You need to use your words to educate your audience, too, because the whole purpose of creating blog posts is to educate and answer someone’s search query.
Myth 4: Titles Should Be Personal
A blog post title like “Jess & Kelly’s Big Day” might make sense to you, but it doesn’t help your SEO or future clients searching online. Instead, get descriptive and strategic.
Titles like “Romantic Sunset Elopement at [Venue Name]” or “Intimate Mountain Wedding in [City]” are way more likely to get clicks. Not only are they optimized for search engines, but they also set the scene for readers who are visualizing their own dream wedding day.
Pro tip: You can still include personal touches in the post itself. The goal is to get them to click and then fall in love with your work.
Myth 5: Nobody Reads Blogs Anymore
Spoiler alert: Blogging is alive and thriving. In fact, your ideal clients are out there Googling right now—maybe it’s “Best Wedding Photographers in [City]” or “How to Pose for Engagement Photos.” Your blog is your chance to show up in their search results and position yourself as the expert they’ve been looking for.
Blogging isn’t just about writing for today. It’s an evergreen strategy that can drive traffic, build trust, and help you book clients on autopilot while you’re off adventuring.
Are you a photographer who is ready to start blogging?
Blogging for photographers isn’t just about SEO or showing off your latest work. It’s about building connections, educating your audience, and creating content that pulls clients to you effortlessly. By busting these common myths, you’re already one step ahead of the game.
So, grab your favorite drink, carve out an hour, and start turning your blog into the marketing powerhouse it was always meant to be.
Ready to take your blogging to the next level? Grab our free resource, 60 Blog Post Ideas for Photographers, and start creating content that converts. Blog smarter, not harder!
KP’s design journey began in book publishing, but she fell in love with the truly limitless possibilities that web design presents. Since then, she’s been helping photographers and creatives become the no-brainer option for their dream clients before they even get on a call.
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12/23/24
Published On:
Krystianna Pietrzak
