Let’s talk about that internal tug-of-war: Should you focus your energy on Instagram or dive into blogging? It’s a bit like choosing between your favorite lens and your go-to camera body—both have their merits, but one might give you the edge you didn’t even know you needed.
Spoiler alert: SEO blogging could be your secret weapon to book dream clients, even while you’re off on a hiking adventure in Colorado or sipping a cold brew on your balcony.
Stick with me here. We’re about to share why blogging is the marketing move that doesn’t just fade with the algorithm’s whim but grows stronger over time, like your editing skills over the years.
The Power of SEO Blogging
A single well-optimized blog post can continue to work for you for months or even years.
Just think about it this way.
You write a blog about the best engagement photo spots in your city. Two years later, couples are still finding it while searching for location inspiration. You’ve positioned yourself as the expert and made an effortless connection before they even contact you. That’s the kind of ROI Instagram can’t compete with.
The SEO Snowball Effect
Every blog post you publish is like rolling a snowball down a hill—it starts small but gathers momentum with every click, share, and Google search. (Sorry, I had to make the snow reference since I’m writing this in December.)
The more you blog, the more you’re creating an interconnected web of content that drives traffic and builds trust.
And unlike an Instagram reel that needs constant feeding to stay relevant, your blog is a marathoner, not a sprinter. Once it’s out there, it keeps working for you, no burnout required.
Imagine having a portfolio piece that keeps getting eyes on your work while you’re busy capturing love stories or taking a well-deserved day off.
Repurpose and Recycle Your Blog Posts
Here’s where blogging gets even better. One post can become Instagram captions, carousel graphics, TikTok scripts, or even an email newsletter.
For example, that blog about dreamy elopement spots? It can create five Instagram posts, a Pinterest pin, an email, and a quick video series. With a little creativity, you’re not just working smarter, you’re marketing smarter.
Freedom From the Algorithm’s Grip
We all know Instagram’s algorithm can be, well, finicky. You pour hours into a post and poof—it vanishes from your followers’ feeds in a day (if you’re lucky… with some of us, this happens within an hour).
Blogging, on the other hand, puts the power back in your hands. You’re no longer at the mercy of likes and shares to reach your audience.
Plus, blogging doesn’t demand daily attention. If you’re busy shooting weddings, moving cross-country, or just living your best life, your past blog posts are still working hard in the background. It’s like having a marketing department that never takes a day off.
Build Authority That Converts
Think about the last time you Googled something and landed on a blog that felt like it got you. That’s the kind of magic you can create for your clients. When you blog about topics your ideal clients are searching for, you’re not just another photographer—they see you as the photographer who understands their needs.
Want to be known as the go-to for high-end weddings or adventurous elopements? Write content that speaks directly to those dream clients. When they find your blog on “How to Plan a Yosemite Elopement,” they’re already picturing you as the expert behind their photos.
Why Blogging Beats Instagram in the Long Run
Visibility That Grows: Instagram posts have a shelf life of about 48 hours. Blog posts? They keep gaining traction, like your favorite playlist on repeat.
Relationship Building: Blogs let you go deeper—sharing your process, your passion, and the experience you create.
Searchability: People aren’t typing “romantic wedding photos” into Instagram’s search bar, but they’re Googling it daily. Blogging gets you in front of them when they’re ready to book.
Should You Blog or Use Instagram?
In the showdown between Instagram and blogging, the winner is clear: SEO blogging doesn’t just showcase your talent; it supercharges your business. From building trust to generating leads on autopilot, it’s the marketing strategy that lets you stay creative without being chained to your phone.
So, what do you say? Ready to turn your blog into your business’s most powerful tool? Click here to learn about Back Pocket Blogger, our blogging service.
If blogging feels like a mountain you don’t know how to climb, don’t stress—we’re here to be your guide. Check out our free guide with 60 blog post ideas designed specifically for photographers like you. Let’s turn your website into a client-booking machine.
KP’s design journey began in book publishing, but she fell in love with the truly limitless possibilities that web design presents. Since then, she’s been helping photographers and creatives become the no-brainer option for their dream clients before they even get on a call.
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12/23/24
Published On:
Krystianna Pietrzak
