3 Questions to Ask Yourself to Increase Website Conversions

Krystianna Pietrzak

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It can be hard to figure out how to increase website conversions! Luckily, as website designers who have built 50+ custom sites over the last few years, we’ve got some great tips to share with you.

This blog post is based on an episode of The Unexpected Entrepreneur podcast! In today’s discussion, we’re diving into the world of website strategy and how it plays a pivotal role in converting visitors into customers.

I’m excited to share with you the three essential questions you need to ask yourself to ensure your website is optimized for success.

How to Convert Website Visitors: Questions to Ask Yourself

What is the goal of my website?

Modern interior design workspace with an assortment of fabric samples spread on a dark table, next to a MacBook and an adjustable white lamp, hinting at material selection for home decor.

Your website should have a primary goal, supported by secondary goals that complement it. Whether it’s making a purchase, joining an email list, scheduling a discovery call, or any other desired action, your website’s design decisions should revolve around achieving this primary goal.

For instance, on our website, our primary goal is to get people to reach out to us. Therefore, our call-to-action buttons and emphasis throughout the site are geared towards encouraging visitors to contact us.

Remember, your goals can be seasonal, so adapt them as needed to align with your business objectives.

Are all of my design decisions moving me towards that goal?

A woman in a yellow sweater comfortably using a MacBook on a couch with a Cavalier King Charles Spaniel resting on her lap, depicting a relaxed work-from-home environment.

Once you’ve identified your website’s primary goal, it’s crucial to ensure that every design decision supports it. If your aim is to encourage visitors to get in touch, make sure your call-to-action buttons consistently prompt them to take that step.

Use attention-grabbing elements like movement and bright colors to draw the eye towards these buttons and create a sense of urgency. Even the smallest details, such as the images you choose, should align with your goals.

For example, if you want to showcase a comprehensive photography experience, feature photos that capture the full range of emotions and moments throughout a client’s special day.

How does my website make visitors feel?

Overhead view of a MacBook Pro on a black marble table next to a cup of coffee with a smiley face in foam, showcasing a creative and inviting remote work setup.

Put yourself in the shoes of a first-time visitor to your site. How does it make you feel? Does it guide you toward the desired action?

To gain valuable insights, ask a friend or family member to navigate your website and observe their reactions and actions. Their fresh perspective can highlight any potential pitfalls or areas where visitors may get sidetracked.

Additionally, consider using tools like Hotjar to analyze heat maps and understand where visitors are most engaged on your site. This data can help you optimize your design further and ensure visitors are clicking where you want them to.

Ready to increase website conversions?

You now have a solid understanding of the three essential questions that will guide you in creating a website that converts visitors into customers. Remember, a strategic website design is key to achieving your business goals.

By identifying your website’s primary goal, aligning design decisions with that goal, and considering the visitor’s experience, you’ll create a website that is not only visually appealing but also highly effective in driving conversions.

If you’re ready to take your website to the next level, my studio would love to help. Click here to get in touch!

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