Wondering how to make your website stand out?
In today’s competitive digital landscape, having a website that stands out is crucial for attracting and retaining visitors. With countless websites vying for attention, it’s important to make a lasting impression that captivates your audience from the moment they land on your site.
In this blog post, we’ll explore effective strategies and actionable tips on how to make your website stand out from the crowd, showcasing your unique brand identity and engaging your users in a meaningful way.
Whether you’re a business owner, a freelancer, or a web designer, this guide will provide you with valuable insights to elevate your website to new heights of success. So, let’s dive in and discover the secrets to crafting a standout website that leaves a lasting impact on your audience.
This blog post is based on an episode from The Unexpected Entrepreneur Podcast.
How to Make Your Website Stand Out
Movement: Adding Subtle Animation
When we talk about movement in web design, we’re not referring to overwhelming distractions. Instead, we’re talking about tasteful animations that enhance the user experience.
Consider incorporating elements like fading titles, discreetly playing videos, or even turning your logo into a GIF that showcases your brand colors. Small details like these can captivate your visitors without overwhelming them.
On-Brand Website Photos: Elevate Your Site’s Personality
To create a visually appealing website, it’s crucial to have photos that reflect your brand identity. We recommend investing in brand photos that truly capture your personality and align with your brand’s colors and vibe.
These photos can be used to showcase your brand’s story, values, and the services you offer. If you don’t have brand photos, carefully select stock photos that match your brand’s mood and messaging.
Copy That Converts: Captivate and Engage Your Audience
While website design is essential, the copy you use plays a vital role in converting visitors into customers. Your copy should align with your brand messaging and speak directly to your target audience. Identify your dream client and craft your messaging around their needs and desires.
Break up your text into easily digestible sections, ensuring skimmers can capture the key points. Compelling copy that resonates with your audience is the key to driving conversions.
Website Strategy: Align Every Element with Your Goals
Website strategy is often overlooked, but it’s just as important as brand strategy. Every element on your website, from the placement of text to the choice of images, should work together to achieve your main goals.
Determine your primary call to action and design your site around it. Secondary goals can also be incorporated, but ensure they align with your overall strategy. Flexibility is essential, as you may need to adjust your goals based on business needs.
Utilize Your Full Color Palette: Create a Unique Visual Experience
If you’ve worked with a professional brand designer, you likely have a color palette with multiple hues. Don’t limit yourself to using just a couple of colors on your website.
Embrace your entire color palette and use it strategically. Use accent colors to make your call-to-action buttons stand out and maintain consistency across your site. By utilizing your full color palette, you’ll create a visually stunning website that stands out from the crowd.
Tips to Stand Out With Your Website
Incorporating these five essential elements into your website design will help you create a standout online presence. Remember to add tasteful movement, use on-brand photos, craft compelling copy, align your website strategy with your goals, and utilize your full color palette.
These tips will elevate your website and captivate your audience, ultimately driving conversions and growth for your business.
Ready to have your website match the level of your work? Click here to get in touch.
Read these next:
- 3 Questions to Ask Yourself to Increase Website Conversions
- Why Use Showit? 5 Reasons We Love Showit
- The Power of Stability in Business with Annemie Tonken
KP (she/her) is the founder and designer behind Inkpot Creative, which was founded back in 2020. She specializes in Showit website design, blogging, and SEO. Over the years, she’s built custom websites for more than 50 photographers and has helped grow client’s monthly website traffic to increase their inquiries. When not designing, she can normally be found hiking in the mountains, working on her travel blog Volumes & Voyages, or trying to find the best iced chai in her city.