As a photographer, you can 100% start marketing without social media. How? By focusing on SEO blogging.
We had our past client, Eilish, on the podcast to chat about her experience in our monthly blogging service. Listen to the audio or read the blog post below.
About Eilish, Virginia Wedding Photographer
Eilish, a wedding photographer based in central Virginia, struggled with understanding SEO and mostly would write about her couples through blog posts, hoping that people would find her through Google. Her initial blogging attempts were inconsistent and lacked strategy, leading her to rely heavily on social media for marketing.
This case study explores Eilish’s journey from an ineffective blogging approach to a successful SEO strategy through working with us.
What Eilish Needed Help With
Eilish faced significant challenges in leveraging blogging as a marketing tool due to her lack of SEO knowledge and inconsistent blogging efforts.
This resulted in minimal online visibility and an over-reliance on social media, which, given the few times Instagram has gone down in the past year… hasn’t been a good thing.
How Inkpot Creative Helped
Eilish’s initial blogging efforts were sporadic and unfocused, with only a few posts over a year and a half. This lack of consistency and strategy hindered her ability to attract clients through her blog.
By working with us, we were able to turn this around. We have been publishing two blog posts per month for Eilish since the summer of 2022. Our SEO-focused blog posts have been targeting regional wedding venues to help Eilish book more events at her favorite spots in her area.
We’ve also been optimizing Eilish’s content for better search engine visibility. Eilish noticed a significant increase in inquiries through her contact form, with about half of her inquiries finding her via Google searches and blog posts.
Results with Inkpot Creative Through Blogging
What results has Eilish been seeing through blogging?
Eilish’s blog posts began ranking on Google, significantly increasing her online visibility in a saturated wedding industry location. There are 100s of wedding photographers within her area!
Approximately half of her inquiries came through Google searches or blog posts, showcasing the effectiveness of SEO-driven content.
By targeting local venues, Eilish successfully positioned herself as a trusted resource in her area, leading to preferred vendor listings (including at her favorite venue!) and more bookings within her desired region.
Eilish is experiencing less stress about maintaining a constant social media presence, allowing her to take breaks without fearing a loss of business. Plus, whenever Instagram goes down, she doesn’t worry at all.
The quality of her leads improved, with clients who were more aligned with her style and preferences, fueling her creativity even more.
What You Can Learn From This
As a photographer, you should maintain a consistent blogging schedule with SEO-optimized content to improve search engine rankings and attract more inquiries.
Focus blog posts on local venues and areas of expertise to establish authority and attract clients looking for services in those specific locations.
Include fields in your contact forms to track how clients found your business so that you can actually analyze your marketing efforts.
Avoid over-reliance on a single platform by diversifying marketing efforts across blogs, social media, and other channels.
Invest time in understanding basic SEO principles or collaborate with experts (like us!) to ensure your content is effectively optimized for search engines.
Final Thoughts: Marketing Without Social Media by Using Blogging
Eilish’s experience in Back Pocket Blogger really shows the transformative power of consistent, SEO-driven blogging for photographers.
By shifting her focus from social media to a well-structured blog strategy, she significantly increased her online visibility, attracted more aligned clients, and reduced her marketing stress.
This case study highlights the importance of diversifying marketing efforts and leveraging SEO to build a sustainable and successful photography business.
Are you ready to outsource your blogging?
We’d love to help you inside Back Pocket Blogger! This is a blog retainer service for photographers who want to spend less time online and more time doing what they love.
Meet Eilish Bailey
I’m Eilish, a documentary-style wedding photographer based in Central Virginia! I’m known for creating a laid-back environment for my clients to be present at the moment and straying away from traditional wedding photography that you see in big publications to give each couple a reflection of their unique love. I embrace the chaos of these once-in-a-lifetime events and love creating reception imagery that feels like my clients’ own personal concert photos.
Connect with Eilish:
KP’s design journey began in book publishing, but she fell in love with the truly limitless possibilities that web design presents. Since then, she’s been helping photographers and creatives become the no-brainer option for their dream clients before they even get on a call.
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7/15/24
Published On:
Krystianna Pietrzak
