Marketing Your Photography Business Through Portfolio Pieces on Your Blog

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Hey, we’re KP & Jessie!

We’re a designer/developer duo who loves supporting creative wedding photographers who are building anything-but-ordinary brands.

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Welcome to another episode of the Unexpected Entrepreneur podcast! This week, we’re diving into the world of portfolio posts—an essential tool for photographers looking to showcase their work and attract new clients. Whether you’re a seasoned pro or just starting out, our tips and insights will help you create blog content that highlights your unique talents and boosts your online presence.

Why Portfolio Posts Matter

Portfolio posts are more than just a showcase of your work; they are a powerful way to attract organic traffic and potential clients. By writing about your recent projects, you can highlight your expertise, build credibility, and differentiate yourself from other photographers.

These posts allow you to tell the story behind each project, making your work more relatable and engaging.

Getting Started with Portfolio Posts

When you’re ready to start writing, focus on your most recent and favorite projects. Think about the venues or photo sessions that excited you the most.

If you’re a wedding photographer, for instance, target specific venues by adding “wedding” to the end of the venue’s name in your post. This not only helps with SEO but also positions you as an expert on that location.

Structuring Your Portfolio Posts

A well-structured post is key to keeping your readers engaged. Start with a captivating title that reflects your unique perspective. Use headings and subheadings to break up the text and make it easy to skim.

Aim for a balance of 90% text and 10% images, and choose only your best photos to feature. Remember, quality over quantity!

Writing for Your Audience

While it’s tempting to focus on your experiences, remember that your readers are looking for valuable information. Highlight the features of the venue or session, such as amenities, ceremony areas, and unique spots for photos.

Include client testimonials and any insider tips that aren’t easily found online. This not only showcases your expertise but also provides useful information for potential clients.

Promoting Your Portfolio Posts

Once your post is live, don’t stop there! Share it with the people involved in the project, including the couple, other vendors, and the venue itself. Use social media platforms to reach a broader audience. The more eyes on your work, the better your chances of attracting new clients.

Final Thoughts on Portfolio Pieces on Your Blog

Creating effective portfolio posts is a game-changer for photographers. By showcasing your best work and providing valuable insights, you can attract more clients and boost your online presence. Remember to focus on quality content, use relevant keywords, and promote your posts everywhere.

Ready to take your photography blog to the next level? Start writing your portfolio posts today! Don’t forget to check out our Back Pocket Blogger service for a hassle-free way to keep your blog updated with fresh, engaging content.

Krystianna Pietrzak


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Krystianna Pietrzak

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