Building a Personal Brand as a Photographer with Maddie Peschong

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Are you wondering about how to implement personal branding as a photographer? You’ve landed in the right place!

This blog post is based on an episode of the Unexpected Entrepreneur Podcast, where we dive into all things entrepreneurship and business. In this episode, we explore the topic of personal branding with a special guest, Maddie Peschong, a brand photographer and coach based in Sioux Falls, South Dakota.

Personal branding has gained significant attention lately, and for good reason. It allows entrepreneurs to connect with their audience on a human level, standing out from faceless corporations.

In this conversation, we uncover the power of personal brands, common mistakes to avoid, and how to use personal branding in marketing and on your website effectively.

The Four Pillars of Personal Branding

To understand the importance of personal branding, let’s explore the four pillars that make it so impactful: reputation, rapport, relationships, and refinement.


Your reputation is how you are perceived in your market. It encompasses what you are known for and what you want to be known for.

While your personal brand exists naturally, you have control over shaping it through your website, social media presence, and brand photography. Investing in personal branding helps you drive the conversation and create a strong reputation that aligns with your business goals.


Building rapport is crucial for establishing connections with your audience. Your messaging plays a key role in this pillar.

By creating content that resonates with your ideal clients, you can make an authentic and relatable connection. Remember, authenticity is more important than striving for universal relatability. Embrace your uniqueness and let it shine through your personal brand.

Two women reflected in a round mirror, one in an orange blazer and the other in a blue jacket, both smiling and sitting on the floor.


Developing deeper relationships with your audience is the next step in personal branding. It goes beyond the initial connection and focuses on building trust. Your client experience is essential in fostering these relationships.

Delivering on your promises and consistently providing value will strengthen the trust your clients have in you. Remember, relationships are a two-way street, and trust is the foundation for long-term connections.


Personal branding is an ever-evolving process. As you and your business grow, your personal brand will naturally change. It’s crucial to regularly evaluate your brand elements, such as brand photos, website, and social media profiles, to ensure they accurately reflect your current brand identity.

By refining your personal brand, you stay aligned with your goals and attract the right audience.

The Power of Brand Photography

Brand photography plays a significant role in personal branding. It visually represents your brand and helps you connect with your audience at a glance. Professional brand photos not only enhance your online presence but also instill trust and confidence in potential clients.

When selecting brand photos, consider your desired brand image and the clients you want to attract and actually work with! Investing in high-quality, unique, and fun brand photos that align with your brand identity will make a lasting impact.

A heartwarming moment between two women sitting on the floor, one wearing an orange blazer and the other in a blue jacket, sharing a joyful interaction.

Embracing Your Personal Brand

While leaning into your personal brand may feel nerve-wracking, it is essential for building authentic connections and attracting your ideal clients. Remember that everyone feels nervous at first, and that’s okay.

By putting yourself out there, you invite others to connect with you on a deeper level. Over time, as you receive positive feedback and see the impact of your personal brand, your confidence will grow.

Don’t Forget to Practice

As a photographer or creative, it’s crucial to invest in your own personal brand. By doing so, you demonstrate to potential clients that you understand their hesitation and discomfort in front of the camera.

Showcasing your own brand photos and sharing your personal branding journey builds trust and empathy. It also allows you to fine-tune your marketing strategies based on your firsthand experiences, ultimately helping you attract the right clients.

The Power of Personal Branding for Photographers

Personal branding is a powerful tool for entrepreneurs to connect with their audience on a human level. By focusing on the four pillars of personal branding – reputation, rapport, relationships, and refinement – you can create an authentic brand that resonates with your ideal clients.

Remember to embrace your uniqueness, invest in professional brand photography, and regularly refine your personal brand to stay aligned with your goals. Putting yourself out there may feel uncomfortable at first, but the connections and trust you build will make it all worthwhile.

If you’re interested in learning more about personal branding and brand photography, connect with Maddie Peschong on Instagram (@maddiepeschong) or visit her website at

She also offers a group coaching program, Rebrand, for photographers looking to pivot into personal brand photography.

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Krystianna Pietrzak


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Krystianna Pietrzak

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