Let’s set the record straight about websites – a beautiful website means nothing if it doesn’t work. Website planning should absolutely be a non-negotiable because a website without any plan behind it is like building a house without blueprints – you might have a vision but no strategy on how to execute it.
A lack of planning can create a website that ends up being disorganized, confusing, or not at all aligned with your brand and goals. On the other hand, a good website is on brand, strategic and always has a solid strategy behind it.
As website designers, we always work with our clients to make sure that there is a clear plan in place before moving forward. There’s a simple reason for that: It makes designing your website and the overall process wayyy easier and much more enjoyable!
Read on to learn more about why planning is so important when it comes to creating a high-converting, stellar website!
Five Reasons Why Planning Is a Must When It Comes to Your Website
Here are our top five reasons why you need to have a website with a solid plan in place:
You’ll have a more cohesive website overall
The last thing you want is for your website to appear like it was just thrown together at the last minute. When you plan first, your site will have a clear structure, and it will be sooo much easier to navigate.
Remember, every single page on your website should have a purpose and also easily guide visitors through a natural journey toward booking with you. A well-thought-out structure ensures an easy user experience that keeps potential clients engaged (and on your site for longer)!
When your website doesn’t have a plan, you run the risk of your pages feeling disconnected or redundant. This will lead to a higher chance that your website visitors will leave instead of reaching out to you (which is something we don’t want to happen)!
Your website will tell visitors exactly who you are through your messaging
A good rule of thumb to follow when it comes to planning out your website is that your copy should come first. Why? Because content guides design! Strong messaging tells visitors exactly who you are, what you do, and why they should book you.
You might not realize it right now, but your words will end up shaping the way your entire website flows, which is why your copy should be first on your list before picking out your favorite layout.
When you write your website content, you will be ensuring the design enhances your message, not the other way around. The truth is that if you try to design your website before having your copy ready, you’re going to end up trying to cram words into spaces where they simply don’t fit.
When in doubt, it’s best to work with a copywriter. If you’re already working with a designer, don’t be afraid to ask them for any recommendations! If we work together, we will always provide you with a list of our favorite copywriters. With us, you don’t have to stress about finding the time in your busy schedule to find the perfect copywriter who gets you and your business!
Your website will feel unmistakably like you
With a plan in place, you’ll know exactly the story your website will tell, and it will be so much easier for users to connect with you. Your website should feel like you from the second someone lands on it! So how do you make this happen? With your brand identity.
Part of the website-building process includes having your brand identity nailed down (colors, fonts, vibe) before designing helps create a site that feels cohesive and intentional. Your brand identity is so much more than a logo splashed across your website or the colors on your Instagram grid. It is meant to help you create new connections and build trust, authority. It also shows what makes you unique and different but also makes you memorable.
On the other hand, without a clear brand identity, your site can feel scattered and like you were just throwing spaghetti at the wall when designing it – that’s definitely not how we want your website to feel!
Your website will make much more sense to viewers
A clear plan on your website = much more excited website visitors who are ready to book! The bottom line is that a confused visitor won’t book with you. If they can’t find what they need quickly, they are not going to stick around and keep looking.
Having a plan in place helps you create an intuitive flow, where each page naturally leads to the next. Furthermore, thoughtful organization will lead to fewer missed opportunities and many more dream clients flooding your inbox.
A plan makes the website design process much faster and much easier
Who wants to spend countless hours editing and redesigning their website? Not us – and we’re guessing you don’t want that, either! With zero plan, the website design process can feel chaotic and messy. It will be filled with endless revisions, unclear direction, and lots of wasted time.
But… if you have your branding, copy, and structure set, the actual design phase moves very smoothly. Overall, having a plan means that there will be fewer delays, better alignment with your vision, and a launch that happens on time – trust us, your designers will thank you!
Ready to Create a Rock-Solid Plan for Your Website?
We hope you found all this info on why planning is important in creating a website helpful! Even though planning is going to take you a bit more time upfront and require some extra prep work, it’s absolutely worth it for the amount of time you’ll be saving yourself (and your designer) in the long run.
Here’s the great thing: You don’t have to design and plan your website entirely on your own! If you can dream it, we can create it. Our signature offer, The Rebrand Edit, is the ultimate rebrand package that puts your wedding business in front of your dream clients. Learn more about what the Rebrand Edit includes here, or get in touch with us here!
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KP’s design journey began in book publishing, but she fell in love with the truly limitless possibilities that web design presents. Since then, she’s been helping photographers and creatives become the no-brainer option for their dream clients before they even get on a call.
4/15/25
Published On:
Krystianna Pietrzak
