8 Purposes of Websites for Small Business

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If you are an entrepreneur, chances are at some point in the last few years, somebody has told you, “A website is needed for your business.” But beyond ensuring that customers can find and learn about your company online, what other purposes of websites are there for small businesses?

We’re here to explore this very question! We’re web designers and know a thing or two when it comes to them, especially after having launched and helped with 100+ different websites in varying industries here at Inkpot Creative.

So, what are you waiting for? Here are some purposes of websites for small businesses.

Provide critical info about your business, product, or service

View of an iMac from above.

One of the most obvious purposes of websites is that it can provide information about your business, products, or services to potential customers.

In today’s digital age, having a website for your business is as vital as having a microwave in your kitchen. A website provides a virtual storefront that is open 24/7, allowing your customers to browse your products or services at their convenience.

But there’s more to it than just being available round the clock. A website is like a virtual tour guide in your own brand’s messaging that provides critical information about your business, product, or service. It’s like having your very own personal assistant that can answer common questions about your business, such as your operating hours, location, and contact details.

So, if you want to make sure that your customers have a smooth and delightful experience with your business, then you owe it to yourself (and them) to create a website that showcases all the fantastic things you have to offer.

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Introduce the people behind the business to the public

A person points at something on a laptop screen.

A website is also a great tool to introduce you (the founder) to the public. This allows you to tell your own story about why you started your business in the first place, in addition to sharing your mission.

Have you ever walked into a store and wondered who the mastermind behind the business was? Well, with a website, you can introduce yourself to the public and let them know who you are.

Highlighting the founders behind the business on a website not only adds a personal touch but also builds trust with potential customers. So let your website work for you, and give your audience a good ol’ introduction to the brains behind the operation.

Allow customers to purchase products

A person writes on a white board with a red marker.

Gone are the days of standing in long lines at the store, fighting through crowds to grab that last item on the shelf. With a website for your business, customers can purchase products from the comfort of their own couches or in their pajamas if they choose. It’s the epitome of convenience!

Not to mention, having an online store allows you to expand your customer base beyond the local area, reaching people from all corners of the world. It provides an easy and hassle-free way to buy your products.

Plus, as an online business owner, you most likely have a lot of digital products available for purchase. So, an online storefront for selling those just makes sense.

Create communication between your business and customers

A person is working on a computer.

In today’s digital age, having a website is like having a phone number – it’s necessary. Not only does it establish your online presence, but it also creates a direct line of communication between you and your customers.

With a website, you can provide information, answer questions, and even receive feedback from your loyal following. It’s like having a virtual customer service center that’s open 24/7, except without the hold music. You can even add instant chat features to your website via plugins now so that you can help answer customers’ objections a lot quicker.

Serve as a platform for collecting customer feedback

A person is writing on a piece of paper.

How can you ensure that you’re meeting your customer’s needs and desires if you don’t provide them with a way to give feedback? That’s where a website comes in handy. It’s not just a place to showcase your products or services, it’s also a platform for collecting invaluable customer feedback.

Whether it’s through a contact form, a chatbot, or a simple survey, your website can help you gather valuable insights into what your customers love about your business and what they’re hoping you’ll improve upon.

You can also even collect customer feedback without actually chatting with the customer. For instance, using a tool like Hotjar will allow you to see where people often click on your website, which is invaluable.

To showcase your previous work in a portfolio

A laptop is on a table by a phone, mug, and a notepad.

Another of the top purposes of websites is to showcase your previous work in a portfolio.

You’ve got the talent, the skills, and the experience, but how will potential customers know that? Making an impression in today’s business world can be challenging, but having a website can help you showcase your previous work in style.

With a website, you can create a portfolio that showcases your past accomplishments and demonstrates your capabilities. Potential clients can easily explore your portfolio, see your work, and gain a better understanding of what you bring to the table.

A portfolio on your website is like a “best of” album. It helps you highlight your greatest accomplishments and proves that you have what it takes to deliver the quality service that customers are looking for.

Funnel leads into your contact form and book projects

View from above of people's laptops in a coworking space.

Let me ask you, have you ever been scrolling through social media, saw a stunning photo of a beautifully designed space, and thought to yourself “I need that in my life,” but then couldn’t figure out how to make it happen?

You may have visited the interior designer’s Instagram or Facebook page, but without a website, you were stuck sliding into their DMs.

This is where a website comes in clutch. With a well-designed website, you can funnel those leads from social media or other channels directly into a contact form where they can book a project with ease. No more lost leads, no more missed opportunities.

Tell stories, share opinions, or provide education via blogs

A person types on a computer next to a pile of computer books.

Even though you’re running a business, it’s good to provide some free resources on your website. The best way to do this is through a blog.

With a blog on your website, you can provide valuable information to your customers in a fun and entertaining way. Not only will this keep them informed, but it will also establish your business as a trusted authority in your industry.

Well, there you have it! Now you know all about some purposes of websites, especially for small business owners.

Here are Inkpot Creative, we build websites that live rent-free in your dream clients’ minds. Click here to get in touch about your project.

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Krystianna Pietrzak


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