SEO for Wedding Pros: What You Need to Know

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We’re a designer/developer duo who loves supporting creative wedding photographers who are building anything-but-ordinary brands.

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When it comes to SEO for wedding pros, it’s really not as difficult as you might think. In this blog post, we’re going to break down how to rank on Google as a wedding professional with all of the basics!

This blog post is based on an episode of the Unexpected Entrepreneur podcast, where we dive into all things design and business.

Why SEO Matters for Wedding Pros

It’s 2024… being visible online is crucial for any business, especially for wedding professionals. Search Engine Optimization (SEO) is the key to getting your website noticed by potential clients.

By strategically using keywords on your website, you can ensure that Google indexes your site and displays it in search results. This means when someone searches for services related to what you offer, your website will appear, increasing your chances of attracting new clients.

KP and Jessie talk while podcasting on a yellow couch.
Image by WorkPlay Branding

Finding the Right Keywords

Focusing on the right keywords is essential for optimizing your website for search engines. A fantastic tool for finding keywords is Keysearch, which allows you to see the search volume and difficulty of ranking for specific keywords. (This is my personal favorite SEO tool.)

Using this tool, you can identify keywords relevant to your business and have a high search volume. Remember, choosing the right keywords is crucial. A slight tweak in wording can significantly affect your search rankings!

Local SEO for Wedding Pros

As a wedding professional, local SEO is a game-changer. By tying your business and website to a specific location, you can attract clients in your area more effectively.

For instance, if you’re a Las Vegas-based wedding photographer, focusing on keywords like Las Vegas wedding photographer will help you rank higher where it matters most – in Las Vegas.

Creating a Google My Business profile connected to your location can boost your visibility. Encourage clients to leave reviews on your profile to enhance your social proof! (You can easily make this part of your off-boarding process for couples.)

Jessie holds a white microphone.
Image by WorkPlay Branding

On-Page SEO Techniques

Optimizing your website’s content is another crucial aspect of SEO. Ensure that your keywords are strategically placed throughout your website, including page titles, meta descriptions, and alt text for images.

Alt text provides a description of your images, helping search engines understand their content. Remember, each page should have only one H1 tag, and all text properties should be appropriately set. These on-page techniques contribute to higher search rankings and improved visibility.

Expand Your Reach with Blogging

Blogging is an excellent way for wedding professionals to expand their reach and target multiple locations. While your main website pages should focus on one location, blogging allows you to explore different areas and attract clients from various regions.

For example, if you’re a Las Vegas elopement photographer, you can write blog posts about other popular elopement destinations, such as Los Angeles, San Diego, or Denver, that you may love to photograph.

By creating content pillars for each location, you establish yourself as an expert and improve your search rankings.

Link Building Strategies

As you create more content and gain visibility, focusing on link-building strategies is essential. Try to find opportunities to be featured in publications, podcasts, or collaborations, ensuring they link back to your website.

These backlinks signal to search engines that your website is trustworthy and authoritative, improving your rankings. Tracking your results through tools like Serpfox, Google Analytics, and Google Search Console allows you to analyze and refine your SEO strategy further.

KP and Jessie talk on a couch with podcast mics.
Image by WorkPlay Branding

Wedding Pro SEO

Mastering SEO basics is vital for wedding professionals looking to find clients more organically without relying on social media’s algorithms. Implementing these strategies can really improve your online visibility, attract more clients, and grow your business.

Remember, SEO is an ongoing process, so regularly monitor and refine your approach to stay ahead of the competition.

A great place to start growing your SEO and monthly traffic is with blogging. Click here to see how we can help!

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Krystianna Pietrzak


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