The Power of Branding a Photography Business

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Hey, we’re KP & Jessie!

We’re a designer/developer duo who loves supporting creative wedding photographers who are building anything-but-ordinary brands.

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Are you wondering about the power of branding a photography business? You’re in the right place!

As brand and web designers who specialize in helping photographers stand out, we’ve got some fun tips up our sleeve that we’ll be sharing throughout this blog post.

This blog post is based on an episode of the Unexpected Entrepreneur Podcast, where we dive deep into entrepreneurship and business.

Why bother with branding a photography business?

A pattern of 'Elish Bailey Photography' logos alternating with the brand's initials 'EB' in an orange monogram design, against a textured cream background. Text includes 'ESTD 2020' and 'Virginia Photographer for all humans.'
Check out this project for Eilish Bailey Photography

At its core, branding is all about setting yourself apart in the market. It is more than just visual elements like logos and color palettes (which is probably what you normally think of); it also extends to your brand values and the emotional response it brings up from your clients.

While your logo is important, it’s really just a small part of your overall brand. Brand strategy is key to ensuring your logo stands out. Don’t worry—we won’t scare you off with the word strategy!

Instead, try to think of it as taking a step back to define your brand personality, what makes you unique, and the type of clients you want to attract. By understanding these aspects, you can create visuals and branding that resonate with your target audience.

Crafting Your Brand Identity

An arrangement of mobile devices displaying 'Sara Bishop Photography' website pages with various wedding images and texts, including phrases like 'Bish. She/Her', 'Can I Kick It? Yes You Can!', and 'Your #CelebrateWithElish Wedding Experience'.
Check out this project for Sara Bishop Photography

Your brand identity consists of various elements, and each is important. Your primary logo is the main logo that people will associate with your brand. It should connect with your brand and match its vibe. But don’t stop at just one logo; you also have to make alternate logos, brand marks, submarks, and icons.

These additional elements allow you to use different logo variations in different contexts, making sure there’s consistency while adding depth to your brand.

Colors are another powerful tool in your branding. They are significant in your brand presence, especially on your website. Choose colors that complement your photography style, creating a cohesive and professional brand. This is a spot we see a lot of photographers get stuck on!

Similarly, fonts help set the tone and quickly convey the vibe of your brand. Select fonts that align with your photography style, giving potential clients an instant glimpse into what they can expect.

Utilizing Your Brand in Marketing

A collection of circular coasters with 'Love and Latitudes Elopement Photography' branding, featuring designs with desert landscapes, cacti, and a couple under the stars, set against an orange and dark gray background.
Check out this project for Love & Latitudes

Once you’ve solidified your brand, you have to reinforce your brand messaging and visuals through your marketing. This looks like using your brand colors in occasional text-based posts or reel covers.

Instead of using generic photos, consider creating fun branded reel covers that stand out and reinforce your brand. Show up as your brand in your marketing, reflecting your personality and attracting your dream clients.

Let your brand personality shine through, whether you’re spontaneous and funky or sophisticated and expert-like.

Updating Your Website

The name 'Riley Glenn' embossed in large, elegant lettering with the initials 'RG' on a textured dark background, accompanied by the text 'Austin, Texas, and Beyond.'
Check out this project for Riley Glenn

Your website is often the first point of contact for potential clients, so making sure that it effectively communicates your brand is crucial. Make sure your website matches your social media profile’s aesthetic and vibe.

Consistency across platforms creates a strong brand presence and leaves a lasting impression, which you want. Additionally, use testimonials to reinforce your brand’s credibility and authenticity. Social proof is a quick way to show potential clients you are an authority in your field.

Taking Action

Branding mockup for 'Claudia Chan Photography' featuring a logo with 'CC' initials and full business name on business cards, laid over a patterned background with geometric shapes in pastel colors.
Check out this project for Claudia Chan Photography

To start building your brand, conduct a brand audit. Review your logo, website, social media profiles, and marketing materials. Do they align with your target audience? If you’re stuck, check out your recent inquiries to identify any common threads!

Develop a brand strategy by identifying your target audience, unique selling proposition, and brand tone and personality. If you’re ready to invest, consider booking our professional brand and web design package.

Are you ready to brand your photography business?

Branding is a powerful tool that can differentiate your photography business and attract your dream clients. By understanding the essence of branding, crafting a strong brand identity, and utilizing it in your marketing efforts, you can create a cohesive and impactful brand presence.

Conducting a brand audit and developing a brand strategy is essential to ensure your brand resonates with your target audience. So, take action today and start building a brand that stands out in the competitive photography industry.

If you’re ready to take that next step and finally brand your business, click here to get in touch!

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Krystianna Pietrzak


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Krystianna Pietrzak

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